Most entrepreneurs have subconsciously associated growth with pressure, pain and stress.

They didn’t choose this.

This is how most of us were conditioned.

Guilt, punishment, shame, penalties were used to mold us into ‘good little kids’ who perform.

In adulthood, this means that business growth is synonymous with:

• Driving yourself hard often with self critical thinking + judgement
• Self doubt, overwhelm, high pressure to get it perfect
• You pack your calendar thinking if you just push harder, you’ll break through.
• Sacrificing rest, relationships & health because of the belief that success only comes to those who outwork everyone else

You set impossible goals with impossible deadlines, believing that the more pressure you put on yourself, the more motivated you’ll be.

And sure, this might work…for a while.

But it’s just not sustainable.

Plus, if growing your business is going to create more pain, you will sabotage its growth - cause you’re already at capacity.

When we associate growth with pain, we unconsciously create pain to feel like we’re making progress.

We run our businesses like we’re sprinting a marathon, gripping the wheel so tight that we burn out way before we reach the finish line.

This isn’t just exhausting, it’s completely unnecessary.

Because there’s another way to grow.

And it feels way better.

Check out this 5 min clip from one of The Accelerator calls this week where I break this down

PS - this includes some of my edgiest, controversial opinions and graphic language - so consider this your disclaimer.