Welcome to the second episode of the General Manager series here on Stories from the River!

Heather Greenwood sits down with two esteemed General Managers from Broad River Retail: Mitch Dixon of Rock Hill Raiders and Chris Morrell of Team Gold Rush. Both share their journeys within the company, discussing what it means to translate the company’s vision into reality at their stores. Chris emphasizes the importance of having seasoned, passionate Memory Makers on his roster, highlighting how the General Manager role focuses on turning strategy into daily action and nurturing a supportive environment. Mitch, fresh off the grand opening of Rock Hill, underscores success not just by numbers, but by the happiness and growth of the Memory Makers he leads, driving home the point that people are at the center of everything they do.

The discussion dives into what makes Broad River’s culture unique—especially the emphasis on empowering Memory Makers as intrapreneurs, fostering a sense of ownership and entrepreneurial spirit at every level. Both Chris and Mitch recount standout moments—from success stories where Memory Makers doubled their earnings and made life-changing purchases, to heartfelt guest interactions, such as the story of an Ashley sofa saving lives during Hurricane Helene. Through candid reflections, they explain how leadership, resilience during challenging days, and a caring, driven culture have shaped their own careers and those of the Memory Makers around them. The episode wraps up with advice for those in the industry: Broad River is a place where you’re truly valued, supported by Leaders who care about people as much as results.

Watch this episode on YouTube: https://youtu.be/b2yEN0TvSco

Visit https://www.storiesfromtheriver.com for more episodes.

Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail