Guest Introduction: Debora J. Hollick

Dr. Allen Lycka introduces Debora J. Hollick, a speaker, multi-time international best-selling author, and award-winning sales trainer. Debora specializes in empowering businesses and professionals through her creative and practical strategies. She is known for her ability to inspire and move her audience with the perfect words. Debora joins the show to share her journey and insights into achieving remarkable results in both business and life.

Debora's Journey and Early Experiences

Debora shares her varied career experiences, which have shaped her expertise in sales and personal development. She recounts a defining moment from her youth when she realized her natural gift for sales by convincing her father to let her move to a nearby city for a job opportunity. This early success laid the foundation for her career in sales, where she learned from exceptional mentors.

The Philosophy of Sales

Dr. Allen and Debora discuss the essence of sales, emphasizing the importance of understanding customer needs and offering value that aligns with those needs. Debora introduces her concept of "WiFY" (What's in it for You?), which focuses on putting the client first to build trust and lasting relationships. Dr. Allen shares his perspective on maintaining customer loyalty, highlighting the importance of making sales about forming lifelong relationships rather than just transactions.

Relationship Selling and Authenticity

The conversation turns to the importance of authenticity in sales. Debora emphasizes that being genuine and caring about clients' needs leads to success in business. She explains her approach of sometimes advising clients to take time before making a decision, which often results in more trust and stronger relationships. Dr. Allen shares his experience in cosmetic dermatology, where he prioritized patient well-being over making sales, which built his reputation and client loyalty.

Debora's Book: Live Life in WOW

Debora introduces her book, "Live Life in WOW," which stands for Wonder, Openness, and Wisdom. The book is an anthology featuring stories from various authors, each reflecting on the WOW moments in their lives. Debora discusses the concept of finding WOW not only in positive experiences but also in challenging ones, encouraging readers to embrace all aspects of life with a sense of wonder and learning.

Stories from "Live Life in WOW"

1. Olivia Vole: Olivia's story revolves around her heart-shaped glasses, which became a part of her personal brand. Despite cultural challenges and expectations from her immigrant background, Olivia embraced her unique identity and used it to inspire others.
2. Stuart Elliott: Stuart shares a gripping account of a life-threatening encounter with wild animals in Africa. His story highlights the importance of quick decision-making and finding wonder in even the most intense experiences.
3. Kelly Falardeau: Kelly's inspiring story as a burn survivor demonstrates resilience and the power of transforming personal struggles into a source of strength. Kelly's journey from being bullied and dealing with low self-esteem to becoming an empowered speaker and author serves as a beacon of hope for many.

The Power of Kindness and Long-Term Relationships

Debora and Dr. Allen discuss the impact of simple acts of kindness in business, such as sending personalized notes and gifts to clients. Dr. Allen shares his practice of sending Timmie’s cards to patients, which not only delighted them but also reinforced their loyalty and promoted referrals.

Working with Corey Poirier

Both Debora and Dr. Allen express their appreciation for Corey Poirier, a mutual friend and colleague who has been instrumental in their professional journeys. They discuss Corey’s work in bringing speakers and authors together and his dedication to helping others succeed.

Contact Information

• Debora J. Hollick
• Website: www.smashthroughmentor.com
• LinkedIn and Facebook: Debora J.