In this episode of Kusa Cast, host Graeme Watson sits down with Steve Byrne, CEO of Travel Counsellors, to discuss the company's remarkable achievement of reaching £1 billion in revenue and their vision for the future. With over 20 years at the company, Steve shares the journey of how Travel Counsellors has grown into a community of 2,000+ travel entrepreneurs while maintaining its core values of personalised service and human connection.

Key highlights include:

• The evolution of Travel Counsellors over its 30-year history
• Insights from their recent record-breaking conference
• Lessons learned from the COVID-19 pandemic and its impact on the travel industry
• The power of community and resilience in challenging times
• The balance between high-tech solutions and human touch in modern travel consulting
• Their ambitious plans to double the company's size in the next 5-10 years

Whether you're a travel industry professional or simply interested in entrepreneurship and business leadership, this conversation offers valuable perspectives on building a successful, values-driven organisation in the travel sector.

Join us for an engaging discussion about the past, present, and future of one of travel's most respected brands.

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In this episode of Kusa Cast, host Graeme Watson sits down with Kgomotso Ramothea, CEO of Memberships at ATTA (African Travel and Tourism Association). After an impressive tenure at South African Tourism where she served as Acting Head and Marketing Communications Manager for the UK and Ireland markets, Kgomotso brings fresh perspectives to her new role at ATTA.

Kgomotso shares her vision for ATTA memberships, comparing it to a gym membership - it's all about active participation and making the most of available resources. Just two months into her role, she's already implementing a "listening roadshow," engaging with members to understand their needs and expectations.

The conversation delves into her extensive experience at South African Tourism, where she was instrumental in analysing market trends, driving tourist arrivals, and developing strategic marketing campaigns. She discusses her approach to understanding travel trends, particularly highlighting the growing importance of multi-generational travel and how past data can inform future strategies.

Drawing from her experience working across European markets, Kgomotso offers valuable insights into market analysis, tourism growth strategies, and the importance of delivering the right message to the right audience at the right time.

Key Topics:

• ATTA's membership value proposition
• Tourism market trends and analysis
• Strategic marketing in tourism
• Multi-generational travel insights
• UK and Irish tourism markets
• African tourism development

Whether you're a tourism professional, marketing specialist, or interested in African travel market dynamics, this episode offers valuable insights into the evolving landscape of African tourism.

For more information and to get in touch with Kgomotso directly, you can reach out at kgomotso@atta.travel.

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In this episode of Kusa Cast, host Graeme Watson sits down with Dan Pearce, CEO of TTG Media, for an insightful journey through the world of travel journalism and industry resilience.

Dan shares his fascinating career path, from aspiring actor to English teacher in Italy, before finding his true calling in journalism. His story of acquiring TTG and steering it through the tumultuous waters of the COVID-19 pandemic is both inspiring and enlightening.

Listeners will be intrigued by Dan's perspectives on:

• The enduring value of travel agents in the digital age
• TTG's evolution and commitment to promoting "smarter, better, fairer travel"
• The importance of accessibility and inclusivity in the travel industry

Dan's reflections on resilience and risk-taking post-COVID offer valuable insights for anyone in the travel industry or beyond. His passion for connecting people and fostering human relationships in the travel sector shines through, making this episode a must-listen for travel enthusiasts, industry professionals, and anyone interested in the future of travel media.

Tune in for an engaging conversation that blends personal anecdotes, industry expertise, and forward-thinking insights on the ever-evolving world of travel. For more information, log onto www.ttgmedia.com.

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In this episode of Kusa Cast, host Graeme Watson interviews Jillian Blackbeard, the CEO and founder of Africa's Eden. Jillian is based in Gaborone and has an extensive background in tourism, having worked for Peermont Hotels, Botswana Tourism, and as the Africa director for the World Travel and Tourism Council. She founded Africa's Eden with the vision of improving destination marketing by focusing on the needs of travellers and promoting regional collaboration.

Africa's Eden was established in early 2020 with the aim of improving regional tourism marketing. The organisation was created to address the lack of consumer-focused marketing and the need for regional collaboration in Southern Africa. Despite the challenges posed by the COVID-19 pandemic, Africa's Eden has grown from 15 members to over 400.

The pandemic provided an opportunity for the tourism industry to reassess and collaborate more effectively. Africa's Eden held its first major conference in February 2022, which was a significant success despite initial uncertainties about border openings. The event highlighted the industry's resilience and the importance of face-to-face interactions. Jillian emphasised the need to break down silos within the tourism industry, including those between regions, business practices, and sectors such as aviation and tourism. Collaboration across these areas is essential for sustainable growth and development.

Africa's Eden aims to expand its reach by including new countries like Mozambique, Malawi, and Angola. The organisation continues to promote in-destination events to provide immersive experiences and foster deeper relationships between buyers and the destinations.

Tune in to hear Jillian Blackbeard share her insights on the importance of regional collaboration, sustainable tourism, and the evolving landscape of the travel industry. For more information on Africa's Eden, log onto https://africaseden.travel.

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In this episode of Kusa Cast, host Graeme Watson sits down with Tshifhiwa Tshivhengwa, the CEO of the Tourism Business Council of South Africa (TBCSA). Tshifhiwa shares his extensive journey in the tourism industry, from his studies at the University of Johannesburg to his diverse roles in travel marketing and tourism management across the globe, including stints in Los Angeles and New York.

The discussion delves into the significant changes in the tourism industry over the past 25 years, highlighting the pivotal role of technology and the rise of small and medium-sized enterprises (SMMEs). Tshifhiwa reflects on the industry's response to the COVID-19 pandemic, detailing the collaborative efforts between the industry and government to develop safety protocols and support measures like the UIF TERS program.

Listeners will gain insights into the challenges faced by the tourism sector during the pandemic, including disputes over cancellations and the complexities of business interruption insurance. Tshifhiwa also discusses the ongoing efforts to streamline visa processes and the importance of balancing domestic and international tourism.

Looking ahead, Tshifhiwa expresses optimism about the recovery of the tourism industry, emphasising the potential of unlocking key markets like China and India and the anticipated growth in investments and travel activities.

Join us for an engaging conversation that sheds light on the resilience and future prospects of the tourism industry in South Africa.

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In this episode of Kusa Cast, we have a conversation with Brad Glenn, Managing Director of The Inside Edge, a DMC specialising in incentives in South Africa. Hosted by Graeme Watson, the episode delves into the MICE (Meetings, Incentives, Conferences, and Events) industry in Southern Africa.

Brad shared his journey from working in the hotel industry, including stints at Sun International and Southern Sun, to leading The Inside Edge. He highlighted the impact of the COVID-19 pandemic, describing it as a brutal period that necessitated a complete business reinvention. Despite the challenges, Brad noted positive outcomes such as remote working, cost savings, and improved quality of life for employees.

The conversation also touched on the increased emphasis on responsible and sustainable tourism. Brad emphasised the importance of authenticity in sustainable practices and shared examples of incentive programs that include conservation efforts, such as marine research and rhino conservation.

Regarding the recovery of the MICE industry, Brad observed that while the market has rebounded, client expectations have shifted towards experiences in nature and wilderness areas. He highlighted the unique selling points of Southern Africa, including safaris, Cape Town, the Garden Route, and the Kalahari, which offer open spaces and outdoor dining.

Brad also discussed the challenges posed by bureaucratic obstacles, such as visa requirements, which can hinder the smooth execution of incentive programs. He stressed the importance of making it easier for clients to access and enjoy South Africa's offerings.

The episode concluded with Brad expressing his excitement about new developments and the potential for increased tourism and economic benefits. He encouraged listeners to consider South Africa for their next incentive or conference, citing the country's diverse experiences and warm hospitality.

For those interested in contacting Brad Glenn for more information or to plan an incentive program, he can be reached at bradg@ie.co.za.

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In this episode of Kusa Cast, host Graeme Watson interviews David Frost, the CEO of the Southern Africa Tourism Services Association (SATSA). The discussion revolves around the current state of tourism in South Africa, the challenges faced by the industry, and the efforts made to overcome these obstacles.

About The Guest:

David Frost is the Chief Executive Officer of the Southern Africa Tourism Services Association (SATSA). He has a rich background in economics and extensive experience in the tourism sector. His significant contributions focus on job creation through tourism. Before joining SATSA, Frost worked on various tourism strategies in Namibia and other parts of Africa. He has been leading SATSA since 2013, advocating for the tourism industry and addressing challenges to enhance South Africa's tourism competitiveness.

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Holly Budge is an adventurer and the founder of How Many Elephants, a nonprofit organisation that raises awareness about the African elephant crisis. Through her travels and expeditions, Holly realised the power of adventure to raise funds and bring attention to environmental and social issues.

She created How Many Elephants as a travelling exhibition that visualises the poaching data, showcasing elephants on a wall to represent the annual poaching rate in Africa. Holly also created a necklace made of vegetable ivory, which represents the daily poaching rate of 96 elephants. The campaign aims to raise awareness of the impacts of the elephant ivory trade in a non-gruesome and non-political way.

In addition to her work with How Many Elephants, Holly is passionate about supporting female rangers in conservation. She has spent time on the front lines with all-female and mixed ranger teams across Africa and was inspired by their dedication and impact. This led her to create World Female Ranger Week, an annual event that highlights the challenges and achievements of female rangers. Holly is also planning to organise trips for small groups to meet and patrol with the female rangers, providing a unique and off-the-beaten-path experience while raising funds for their work.

As a way to raise funds, Holly offers her services to speak at events. Holly can be reached at info@hollybudge.com, and please take a look at the websites for the charitable causes for How Many Elephants and World Female Ranger Week.

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