Feeling overwhelmed by marketing analytics? You’re not alone—and this episode is your permission to keep it simple. Eden breaks down exactly which metrics matter most for small teams and solo marketers trying to make smart decisions without drowning in data. From website traffic and email performance to social engagement and ROI, we cut through the chaos and help you focus on what truly drives results.

In this episode, you’ll learn:

• The only metrics that matter for beginners
• How to track email trends that actually move the needle
• Social media stats that show your content is working
• What “qualified leads” really mean—and how to track them
• Eden’s “data playdate” ritual to build consistency (without burnout)

Perfect for marketers juggling work, kids, and chaos—this episode will help you confidently step into your analytics without needing a math degree.

Leave a review, share with your marketing bestie, and connect with Eden on LinkedIn to keep the conversation going!

Ever feel like you're failing at both marketing and motherhood? You're not alone—and you're not doing it wrong.

In this episode of Kids, Chaos & Killer Campaigns, Eden Reid opens up about the messy, beautiful, guilt-ridden balancing act of being a mom and a marketer. From missing school events for campaign meetings to logging off early to tend to a sick kid, Eden breaks down 4 common "mom guilt traps" that working moms face—and shares real, actionable tips to escape them with grace (not perfection).

What you'll learn:

• How to stay emotionally present—even when energy is low
• Why weekly priorities beat daily to-do lists
• Ways to involve your kids in everyday routines without guilt
• A powerful mindset shift to redefine success as a working parent

Whether you're cutting sandwich crusts or cutting ad budgets, this one’s for you.

Don’t forget to subscribe, leave a review, and share this episode with a fellow mom marketer who needs a reminder: Mom guilt may be real—but it’s not the truth.

Ready to stop chasing tasks and start scaling smart? In this episode of Kids, Chaos & Killer Campaigns, we’re diving into real-life marketing automation wins—built for small teams, tested by a mom of two, and powered by HubSpot.

Whether you’re a marketing team of one or juggling multiple hats, this episode is packed with practical, scalable automations that save you time and reduce manual work. We’re talking:

• Welcome email series & lead nurturing
• Lead scoring and routing
• Marketing-to-sales handoffs
• Client renewal workflows
• Automated data hygiene

I’ll walk you through exactly how I’ve used HubSpot to build these workflows—and sprinkle in some parenting chaos for good measure (because yes, I’ve fixed a lead routing issue mid-tantrum before breakfast).

If you’ve ever said, “There has to be a better way,” this episode is for you.