Time is a commodity just as money is; Expensing more time into a dealer's neighborhoods through public events or social media campaigns can go far to boost your dealership's reputation and revenue!

Join Bob Grill and Marcy Medinger as they discuss the practices dealerships can engineer to build rapport with their communities, and thus, their customers.

Marcy Medinger is the Chief Optimizer and Founder of MMDealer Advocates having spent over 20 years gaining invaluable experience as a student of digital marketing and technology. Marcy now applies the wisdom of lean process management, organic lead generation and efficient digital practices to her business in order to ensure clients are getting the most bang for their buck!

With a changing market comes a changing dealer strategy. Join Bob Grill and special guest Sara Hoagey, CEO of eliteBDC, as they discuss a dealer's Business Development Center (BDC), and the ways dealers can do business better.

Sara Hoagey is the founder and CEO of eliteBDC, an automotive consulting company specializing in virtual BDC training, BDC consulting, and CRM customization services with clients in North and South America. Sara has 25 years of automotive experience in digital strategy, BDC, and CRM systems. She also operates an automotive call center for virtual BDC clients across the country.

As we start to see the car buying trends with Generation Z, we see that while an online presence is important, the physical showroom continues to stand strong in their experience.

Join Bob Grill and Industry Expert Rich Mahon, as they discuss how the Digital and Physical showrooms have drifted apart, and how you as a dealer can work to bridge the gap between them.

Rich Mahon has spent the last 27 years working his way up through various roles within the dealership to become the Vice President and General Manager of Toyota South Atlanta, before selling the dealership earlier this year.