I'm on day three in Boise after some clarifying conversations about my business positioning. Austin Church helped me realize I should lean into being the brand and talking openly about my struggles, while Barrett Brooks' fireside chat got me thinking about whether I'm a coach or consultant - and how I should price accordingly.

This description was written by Claude.

I share how I used Claude AI as a writing coach and editor while developing my next book project. Unlike my previous technical books, this one focuses on helping solopreneur parents who feel trapped by their businesses.

I walk through my detailed process of using Claude to:

• Challenge my initial assumptions and poke holes in my ideas
• Define my target audience through pointed questioning
• Refine my book's promise and differentiators
• Identify the transformational story that should open the book

The breakthrough came when Claude helped me realize my real audience isn't just entrepreneurs wanting systems, but specifically solopreneur parents who need the confidence to step away from their business without everything falling apart. My success metric evolved from teaching mechanics to helping readers confidently go on family vacation without checking email.

I emphasize finding ethical ways to leverage AI that enhance rather than replace human creativity, and share why I'm excited to build this book in public.

Links mentioned:

• Blog Post: I started writing my next book
• Get access to the full Claude conversation and book intro: joe.casabona.org/book
• Send feedback: streamlinedfeedback.com
• Write Useful Books by Rob Fitzpatrick (referenced resource)

This description was written almost completely by Claude AI based on the episode transcript.

I share my process for finally getting to know my audience better so I can create products they actually want. I'm planning a simple survey to understand what my subscribers are struggling with most - whether it's building automations, creating systems for their solopreneur business, or making podcasting easier.

I also reflect on a recent founders call where I learned that "tech stack" might be the term I should be using instead of my usual language, and how that conversation reminded me that I'm uniquely positioned to help busy solopreneur parents with their technology challenges. Plus, I discuss why accountability and challenge-based courses might be the direction to take my offerings.

If you're a creator trying to better understand your audience or thinking about how to package your expertise, this behind-the-scenes look at my strategy might give you some ideas for your own business.