The MicroVC Pitchdeck

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

MicroVCs need to raise funding to invest in startups, just as startups need to raise funding for their own business.

For MicroVCs raising funding, consider these points in building the pitch deck:

Call out two to three trends in the market.

Highlight the insights to be gleaned from those trends.

State the investment thesis to show the criteria for investing in a startup.

Show the strength of the team and their ability to execute on the investment thesis.

Show the community the team has and how it helps them source deals.

Call out the resources the team has for vetting deals.

Demonstrate the competitive advantage the team has in winning the best startups.

Finally, show the track record from past investments by the team.

It helps to show a portfolio company as an example.

Include how the team found the deal and why the fund invested.

Call out why the startup chose to take funding from the MicroVC.

End with the value the team provided to the startup.

Investors care little about the general record of similar funds.

Each fund is unique, so the investor wants to know how this fund will be successful.

Include these elements in your MicroVC pitch deck.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

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Investor Access to Customers

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In the diligence process, investors may want to talk with the startups' customers.

Their goal is to determine how well the product works and how committed they are to the startup's solution.

This can be a sensitive topic for founders as their customer relationships are highly confidential and often kept close to the chest.

It’s best to have a few customers who will talk with investors and give them a positive review of the product and the company.

This can be accomplished by providing great service and, in some cases, an additional discount.

This can be a negotiated point between the founder and the customer.

The customer often asks for a discount, so the founder counters with an additional ask, such as taking interviews from prospective investors.

Keep the more sensitive customers off the list.

Also, make the customer interviews the last step in the diligence process.

The founder should continue the negotiations with the investor by indicating that if the customer passes the investor’s test, then the investor commits to funding.

This prevents too many investors from contacting the same customers with only a potential investment on the table.

Consider these steps in handling the investor interaction with the startups' customers.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.

The CEO Leads the Fundraise

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In a fundraiser, the CEO should lead it by setting the strategy and engaging investors.

This doesn’t mean the CEO must do everything by themselves.

It does mean that the CEO does the pitching and investor follow-up.

CTOs and CFOs can be helpful, but not by pitching the investor.

The investor wants to hear from the CEO as they want to know more about them.

Can they communicate well?

Do they have a clear vision?

Do they know their business well enough to cite the growth numbers?

What is their story?

Do they have all the key elements lined up to be successful, such as a great team, a solid product, and a large target market?

Others can help in building the pitch deck, researching the investors, and lining up investor pitches.

Advisors and investors can help by making warm introductions to other investors.

They can coach on fundraising strategies.

They can also help make decisions around oversubscribing fundraising rounds and other key points.

Make sure the CEO is signed up to lead the fundraising round, but line up additional support throughout the process.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.