In this episode of Stories from the River, guest host Kim Harkness sits down with Rachel LoPresto, the Corporate Events Manager, to go behind the scenes of Broad River Retail’s signature gatherings, including the annual Sleep Summit at the Charlotte Motor Speedway. Rachel reflects on her first year in the role—highlighting her favorite moments, especially the Experts Soirée, and discussing what goes into crafting memorable and purposeful events for the Memory Makers. Together, they explore how listening to needs, coordinating with premier partners, and creating engaging, themed experiences help drive team connection, learning, and excitement for new products—all while keeping the focus on business goals, like elevating Sleep ROI.

The conversation expands into the full range of company events, from Learning & Development events like the Sleep Summit’s to marque events like the Home Furnishing Experts Soirée and the Memory Maker Gala, and celebrating the Company's growth through Grand Openings and Grand Reopenings. Rachel shares insights into the creative planning that goes into venue selection, unique giveaways, and fostering community ties during Grand Openings—including charity partnerships and regional touches like custom coffee carts and local treats. Looking ahead, Rachel expresses excitement for new challenges, particularly the upcoming, pioneering Spokane Grand Opening, while also sharing a few personal summer traditions and rapid-fire preferences. The episode is a vibrant exploration of how intentional details and a focus on Memory Maker experience set Broad River’s events apart.

Watch this episode on YouTube: https://youtu.be/KR19YwfJmnY

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