『Influencer Marketing in the Frame』のカバーアート

Influencer Marketing in the Frame

Influencer Marketing in the Frame

著者： AiMCO
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 Join our chats with the boldest, brightest and best both from the industry side and the creator side, to get insider knowledge on what’s happening now in influencer marketing in Australia and beyond.© 2023 AIMCO マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • Meltwater Klear on how its innovation pinpoints the truly influential voices

    Meltwater Klear on how its innovation pinpoints the truly influential voices
    2021/11/30
    21 分
  • Emmylou MacCarthy from 'Emmylou Loves' on the Art of Communication

    Emmylou MacCarthy from 'Emmylou Loves' on the Art of Communication
    2021/11/16

    Emmylou MacCarthy is one of Australia’s best loved TV hosts, content creators and entrepreneurs who has extended her brand into her own fashion brand  Zoe Moss. Emmylou’s vivacious and candid content has garnered her a loyal tribe of over 120,000 followers to her Instagram page emmylou_loves. In this podcast she chats with Patrick Whitnall, AiMCO’s Deputy Chair, about the impact of COVID-19 on her brand and business, the learnings along the way, how she aims to always deliver the ‘cherry on top’, working with brands and the importance of ad disclosure. 
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    12 分
  • L'Oréal Australia on being Global Champions for Best Practice

    L'Oréal Australia on being Global Champions for Best Practice
    2021/07/20

    In  this episode of AiMCO's In The Frame podcast, our host, Patrick Whitnall, AiMCO Deputy Chair chatted with the team from  L’Oréal ANZ,  Emma Williamson, Director of Customer Experience  and Jenna Adamson  who is Legal Counsel on why they are on board with AiMCO why influencers are integral to their marketing mix and where the industry is heading  in terms of transparency. 
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    17 分

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