『Inclusion and Marketing』のカバーアート

Inclusion and Marketing

Inclusion and Marketing

著者： Sonia Thompson
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 Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.Sonia Thompson マーケティング マーケティング・セールス 経済学
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  • 165: REBROADCAST: The inclusive marketing framework big brands are using with Jerry Daykin

    165: REBROADCAST: The inclusive marketing framework big brands are using with Jerry Daykin
    2025/05/29
    Inclusive marketing is more than a trend—it's a necessary shift in how brands communicate, connect, and grow. But with so many layers to consider, where do you start? In this episode, I sat down with Jerry Daykin, global marketing leader and author of Inclusive Marketing, to break down an inclusive marketing framework many top brands are leaning into and/or are extracting elements from. With senior roles at brands like Beam Suntory, GSK Consumer Healthcare, Diageo, and Mondelez, Jerry brings deep, real-world experience to the conversation. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter
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    28 分
  • 164. Inside the Inclusive Marketing Playbooks of Billion-Dollar Brands (and one million dollar one)

    164. Inside the Inclusive Marketing Playbooks of Billion-Dollar Brands (and one million dollar one)
    2025/05/22
    Want to know how billion-dollar brands approach inclusive marketing—from the inside out? In this episode, I take you behind the scenes with five standout brand leaders who are driving real impact through inclusive marketing. You'll hear highlights from interviews that reveal the unique strategies, decisions, and philosophies behind their success. Each leader shares how they’ve built inclusion into the core of their brand—and what that actually looks like in practice. I’ve always learned best by observing what others do—and this episode is packed with real-world examples and actionable takeaways you can apply to your own marketing. Whether you're leading a team or building your brand from scratch, you'll walk away with ideas and inspiration to make your marketing more inclusive and more effective. 🎧 Press play to step inside the inclusive marketing playbooks of some of the world’s most influential brands. 👉🏾 Want even more insights like this? Get the Inclusion & Marketing Newsletter delivered straight to your inbox. www.inclusionandmarketing.com/newsletter Here are the full interviews that the excerpts from this episode came from: 106. How Zumba built a global customer base in more than 180 countries - https://inclusionandmarketing.com/ep-106-how-zumba-built-a-global-customer-base-in-more-than-180-countries/ 113. How Lysol drives brand growth with inclusive marketing with CMO Gary Osifchin - https://inclusionandmarketing.com/ep-113-how-lysol-drives-brand-growth-with-inclusive-marketing-with-cmo-gary-osifchin/ 122. How Micheal Graves Design & Pottery Barn are working to bring accessible home design to more consumers - https://inclusionandmarketing.com/ep-122-how-michael-graves-design-pottery-barn-are-working-to-bring-accessible-home-design-to-more-consumers/ 127. How to create a multilingual content strategy with Selim Dahmani - https://inclusionandmarketing.com/ep-127-how-to-create-a-multilingual-content-strategy-with-selim-dahmani/ 158. Creating inclusive video marketing at Wistia, with Taylor Corrado - https://inclusionandmarketing.com/ep-158-creating-inclusive-video-marketing-at-wistia-with-taylor-corrado/
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    22 分
  • 163. How responsible marketing drives real business impact and growth, with Drive real business impact and growth, with Lola Bakare

    163. How responsible marketing drives real business impact and growth, with Drive real business impact and growth, with Lola Bakare
    2025/05/15
    Responsible marketing, and its close cousin inclusive marketing are increasingly becoming a part of the fabric of the way in which good marketing is done. In a world where brands are working hard to grow, and capture and maintain market share -- it's more important now more than ever to practice marketing in a way that speaks to what today's evolved customer wants and needs from you. In this episode, I sat down once again with Lola Bakare, CMO advisor and author of the new book Responsible Marketing. We covered a lot of ground including what responsible marketing is, the core elements of it, why it works so well to build trust and loyalty with consumers, and of course, where brands are falling short. Get the Inclusion & Marketing Newsletter: www.inclusionandmarketing.com/newsletter Lola's book: www.responsiblemarketingbook.com Lola on LinkedIn: https://www.linkedin.com/in/makeitbewithlola/ Episode 72: Why brands should practice responsible marketing with Lola Bakare: https://inclusionandmarketing.com/ep-72-why-brands-should-practice-responsible-marketing-with-lola-bakare/
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    44 分

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