エピソード

  • Episode 4: From Therapist to Foodie Influencer – Ariella Sherman on Pivoting, Becoming an Influencer, Building a Platform from Scratch, and Working With Holly Meyer Lucas

    Episode 4: From Therapist to Foodie Influencer – Ariella Sherman on Pivoting, Becoming an Influencer, Building a Platform from Scratch, and Working With Holly Meyer Lucas
    2025/06/04

    In this episode, Holly Meyer Lucas sits down with Ariella Sherman on her last day as the Marketing Director for Meyer Lucas Companies. Ariella is better known online as @never_not_eating_, and this candid conversation is all about career pivots, building influence, and what it really takes to grow something from the ground up.

    Ariella was Holly’s Marketing Director for three years, playing a central role in building the award-winning Meyer Lucas Real Estate Team, helping launch The Mother Ship, scaling Holly’s Real Estating platform, and building the PR, marketing, and creative agency Hype Boss from the round up. Before Ariella joined Meyer Lucas, she was widely known as a successful local influencer, carving out a unique space in South Florida’s food and hospitality scene, and becoming one of South Florida’s go-to foodie influencers when new restaurants launch or new hospitality concepts open.

    This episode dives into how Ariella went from getting her masters degree in mental health counseling and being a licensed therapist, to pivoting her career into becoming an elite digital marketer without a traditional background in branding or social media – just hustle, curiosity, and relentless follow-through. She shares her experience running marketing inside the fast-growing Meyer Lucas companies, her thoughts on influencer culture, and the behind-the-scenes of being @never_not_eating_.

    Recorded on her final day with the team, this episode is part farewell, part masterclass, and all heart.


    🔑 What You'll Hear in This Podcast Episode:

    • How Ariella pivoted from mental health counseling to marketing
    • The origin story of @never_not_eating_ and her accidental influencer career
    • Building the Meyer Lucas Real Estate Team into a national top producer
    • Launching Hype Boss and managing multiple brands from behind the scenes
    • The real dynamics of “media dines” and local influencer strategy
    • Thoughts on burnout, leadership, and making space for personal life
    • Her marketing advice for small business owners and creators in 2025


    🎧 This Episode Is Recommended For:

    Marketing professionals, small business owners, influencers, content creators, real estate teams, career changers, and anyone navigating building a brand while juggling multiple roles.


    📲 Listen to more In The Hype Seat episodes at:
    https://www.inthehypeseat.com

    🌐 Holly’s Website:
    https://www.hollymeyerlucas.com

    📸 Follow Ariella:
    https://www.instagram.com/never_not_eating_

    📸 Follow Holly:
    https://www.instagram.com/holly.meyer.lucas
    続きを読む 一部表示
    55 分
  • Holly Meyer Lucas: Solo Episode - How I Built This, Why I Built This, and Everything In Between - Part 1

    Holly Meyer Lucas: Solo Episode - How I Built This, Why I Built This, and Everything In Between - Part 1
    2025/05/28
    In this deeply personal solo episode, In The Hype Seat host Holly Meyer Lucas steps into the spotlight to share her story—raw, unfiltered, and in her own words. For the first time publicly, and on her own terms, she walks us through the formative experiences that shaped her into the entrepreneur, branding expert, and real estate leader she is today.From growing up between Seattle and Germany, to putting herself through college while bartending and often sleeping in her car, Holly shares the defining moments of her early life - including navigating her parents’ bankruptcy and constantly being “the new kid.” These experiences laid the foundation for the resilience and self-awareness that continue to guide her career.She opens up about toxic relationships, the moment she landed her first corporate job in medical sales (with a German lit degree), and why it still wasn’t enough. That clarity pushed her into real estate, where she quickly rose to prominence - not just as a top-producing agent, but as a marketing force who turned her personal brand into a movement through starting The Meyer Lucas Real Estate Team. But it wasn’t all wins. Holly breaks down what happened when her real estate business scaled too quickly, the leadership lessons she learned the hard way, and how she completely redefined her path, while raising four kids and launching multiple companies.This isn’t just about entrepreneurship. It’s about identity, burnout, motherhood, branding, reinvention, imposter syndrome, and betting on yourself—especially when no one else will.If you’re navigating a pivot, launching from zero, building your brand, or struggling to stay upright while leading a business or a team—this episode is for you.🔥 What You’ll Hear in This Episode:Holly’s childhood moving between the U.S. and GermanyNavigating her family’s bankruptcy, identity struggles, and constant relocationPutting herself through college while bartending and sleeping in her carHow she broke into medical sales without a business degreeWhy real estate became a vehicle for branding, marketing, and creativityBuilding a business as a new mom while her husband worked in pro sportsWhat happens when a team scales without structure or accountabilityWhy she burned out, broke down, and built back strongerHow 2023 became the year everything changed—and what’s nextYou don’t need a perfect plan—just a starting pointSelf-awareness is the foundation of strong leadershipBranding starts with telling your story—truthfullyReal estate is a marketing businessThere are no shortcuts—only earned winsYou can reinvent yourself again and again🧭 Chapters:00:00 – Introduction to Holly's Journey01:07 – The Turning Point: 2023 and New Beginnings01:53 – Childhood and Early Challenges05:58 – College Life: Struggles and Self-Discovery08:13 – Career Beginnings: The Path to Medical Sales12:36 – Finding Purpose and Overcoming Adversity20:29 – Starting Over and Rebuilding in a New City25:31 – Pivoting into Real Estate28:09 – Building a Brand in a Saturated Industry33:07 – Marketing Strategy, Team Dynamics, and Personal Branding37:08 – Leadership, Team Toxicity, and Accountability54:26 – Reflection: Burnout, Breakdowns, and Rebirth🎙️ This episode is for: Entrepreneurs, business owners, real estate agents, creators, working parents, or anyone trying to build a dream while holding it all together behind the scenes.📲 Listen + Show Notes:🎧 www.inthehypeseat.com🌐 Holly’s Website:www.hollymeyerlucas.com📸 Follow on Instagram:https://www.instagram.com/holly.meyer.lucasHolly Meyer Lucas, solo podcast, entrepreneur podcast, real estate podcast, branding podcast, women in business, marketing strategy, business growth, leadership lessons, career pivot, how I built this, resilience, content strategy, working moms, real estate branding, podcast for creators, story-driven branding, life transitions, personal development, In The Hype Seat
    続きを読む 一部表示
    46 分
  • Lindsey Tronolone: Building a Real Estate Brand and a Team from Scratch Leveraging Social Media, Video, and Authenticity

    Lindsey Tronolone: Building a Real Estate Brand and a Team from Scratch Leveraging Social Media, Video, and Authenticity
    2025/02/24

    🎙️ Building a Brand from Scratch, Crushing It on Social Media, and Taking the Real Estate World by Storm with Lindsey Tronolone

    What does it take to launch a brand-new real estate team and absolutely dominate in personal branding from day one? In this episode of In The Hype Seat, I sit down with Lindsey Tronolone, the powerhouse team leader behind The Jupiter Group, to break down exactly how she built a brand that stands out—fast.

    From her background in MLM empire-building to her transition into real estate, Lindsey shares how she’s used storytelling, consistency, and strategic content creation to grow her business at lightning speed. If you’re struggling with social media, personal branding, or just getting over the fear of putting yourself out there, this episode is your blueprint.

    🔥 We get into:
    ✅ How Lindsey built an instantly recognizable brand from scratch as a new team leader
    ✅ The key to authenticity on social media and why “perfect” isn’t the goal
    ✅ Lessons from her MLM success and how those skills apply to real estate
    ✅ The power of storytelling in sales, marketing, and lead generation
    ✅ How to create high-quality content without a massive budget
    ✅ Why she’s headed to Inman Connect as a featured speaker

    Lindsey is an up-and-coming real estate star, and trust me—you’re going to want to take notes on this one.

    🎧 Listen now wherever you get your podcasts!

    📌 Follow Lindsey & The Jupiter Group:
    Instagram:@thejupitergroup

    • YouTube:Living in Jupiter Florida
    • Facebook:Lindsey Tronolone
    • Website:The Jupiter Group

    • 💥 Tag us with your biggest takeaways! #InTheHypeSeat #LindseyTronolone #RealEstateMarketing #PersonalBranding
    続きを読む 一部表示
    50 分
  • Hayley Paige: The Fight for Her Name, Brand & Creative Freedom

    Hayley Paige: The Fight for Her Name, Brand & Creative Freedom
    2025/02/23
    If you got married in the last 15 years, chances are you wore, tried on, or were inspired by a Hayley Paige wedding dress. A true icon in the bridal and fashion world, Hayley’s designs were worn by celebrities, featured in over 500 stores, and seen everywhere from Say Yes to the Dress to Good Morning America.But in late 2020, at the height of her success, she found herself in a legal battle that took away her right to use her own name, her social media accounts, and even access to her entire portfolio of designs. For nearly four years, she was legally unable to publicly identify as Hayley Paige or work under her own brand.Now, in 2025, Hayley is BACK. After a landmark settlement, she has reclaimed her name, intellectual property, and creative future. In this powerful and unfiltered conversation, she sits down with Holly Meyer Lucas to talk about:✅ How she built her personal brand and became a household name in bridal fashion✅ The contract that changed everything—and why she signed it at 25✅ The moment she realized she was in the fight of her life✅ Losing control of her Instagram—what it was like to hand over her account✅ The legal case law her battle helped shape for creators & entrepreneurs✅ How she pivoted and built She Is Cheval in the face of adversity✅ Her return to bridal fashion and what’s next for her career💡 If you're a business owner, entrepreneur, influencer, or creator, this episode is a MUST-LISTEN. Hayley’s journey is a masterclass in personal branding, business ownership, contracts, resilience, and protecting your creative work.🎧 Subscribe to In The Hype Seat for more conversations on:🔹 How to build a personal brand that stands out🔹 The business of being an entrepreneur, creator, or influencer🔹 Navigating contracts, trademarks, and business ownership🔹 How to scale your company while protecting your name, brand, and IP🔹 Success stories from top industry leaders, founders, and disruptors👇 Follow Hayley Paige:📸 Instagram: @misshayleypaige📸 Instagram: @allthatglittersonthegram👠 She Is Cheval:https://www.instagram.com/sheischeval⚖️ A Girl You Might Know Foundation:https://www.instagram.com/agirlumightknow👇 Follow Holly Meyer Lucas & The Hype Seat:📸 Instagram: https://www.instagram.com/holly.meyer.lucas📸 Instagram: https://www.instagram.com/hype.boss_agency🎙️ Podcast: https://www.inthehypeseat.com🔔 Hit FOLLOW & SUBSCRIBE for more real, raw, high-energy conversations with entrepreneurs, creators, and business leaders who are shaping the future.Welcome to In The Hype Seat—the podcast that mics up some of the world’s most successful entrepreneurs, business owners, and creators to uncover the unfiltered stories behind their biggest wins, toughest lessons, and breakthrough moments. Hosted by Holly Meyer Lucas, serial entrepreneur, branding expert, and founder of Hype Boss, this show delivers the real, raw, no-BS conversations you won’t hear anywhere else.From personal branding to building a business from scratch, from scaling companies to navigating contracts, this podcast is your playbook for success—whether you’re launching your first venture, leveling up your brand, or fighting to protect what you’ve built.#HayleyPaige #InTheHypeSeat #PersonalBranding #Entrepreneurship #BusinessOwnership #LegalBattle #SheIsCheval #BrandProtection #CreativeEntrepreneur #InfluencerMarketing #BusinessLessons #WeddingFashion #HollyMeyerLucas #ScalingABusiness #OwningABrandAbout In The Hype Seat 🎙🔥
    続きを読む 一部表示
    52 分