Hilary Allard Goldfarb is Senior Managing Director and Head of Development for Mid-Atlantic at Rockefeller Group. Native Washingtonian, Princeton graduate, Harvard Urban Planning master's. Previously at Bozzuto Development and ProMark Real Estate. Active in ULI, Federal City Council, Economic Club.

Rockefeller Group Role [00:00-08:38]

• Leads D.C. office overseeing development, acquisitions, design, financing
• Diverse portfolio: multifamily, industrial, office, mixed-use including "catalytic trophy product"
• National platform empowers regional creativity without product ideology
• Six regional directors nationally focused on "most compelling deals"

Career Journey [10:01-27:17]

• Driven by excellence, hard work, integrity
• Strong Japanese investor relations (Mitsubishi affiliates) - visits every 2-3 weeks
• Focus on diversity, collaboration, creative problem-solving
• "World's greatest colleagues" - no palace politics

• Native Washingtonian, Garrett Park/Montgomery County roots
• Princeton (with twin brother Nate), Harvard Urban Planning
• Corcoran Gallery experience during Frank Gehry expansion
• Started at ProMark (Metro-adjacent development with Eisinger family)
• Joined Bozzuto (Crown Farm, Chevy Chase Lake projects - met Toby at dentist)
• Recruited to Rockefeller Group in 2018 to "start a business" - said no multiple times initially

Major Projects [29:00-53:00]

• Boro Tower, Tysons: 437k sq ft trophy office with Meridian Group, stabilized occupancy
• 1901 L Street NW: First WELL-certified office building in D.C., focus on energy efficiency and tenant experience
• 600 Fifth Street NW: $375M downtown redevelopment of former Metro HQ, only new office under construction in D.C., 400k sq ft, 50% pre-leased to Crowell & Moring, historic site of DC's first synagogue and Metro's money vault
• Port 460 Logistics: 5M sq ft industrial development near Port of Virginia with Matan Companies, leveraging port-centric expertise

Industry Insights [57:00-70:00]

• Bullish on D.C.'s resilience despite current challenges, believes in long-term competitive advantages
• $2.3B pipeline includes three trophy office, three industrial, two multifamily projects
• Development strateg...

• (00:00:00) - The Iconic Journey in CRE: Expanding our Reach and Impact
• (00:02:47) - Icons of DCRE
• (00:06:10) - The Invisibles of D.C. Real Estate Podcast
• (00:07:51) - Is the Rockefeller platform consistent across the country or does it vary based
• (00:09:06) - Do you have a global market analysis group that kind of does an
• (00:10:48) - White House Correspondent on Princeton and His Family
• (00:13:28) - The Corcoran Gallery of Art and Real Estate
• (00:18:56) - Real Estate Executive Toby Basuto on Bringing Promark back to Washington
• (00:22:56) - When I Joined JBG Rosenfeld, I Was Thrown Into
• (00:24:19) - Exploring Chibi Cheese Lake in Montgomery County
• (00:26:40) - President Obama on the Rockefeller Property
• (00:27:25) - Rockefeller's surprise move to Penn Station
• (00:29:37) - Exploring the Burrow Tower Deal
• (00:35:08) - Exploring The 1901 Ella Building
• (00:38:29) - The History of Verizon's Building
• (00:39:29) - Well-Certified Building
• (00:43:16) - Private Equity Partners on the 5th Avenue Development
• (00:45:46) - Top Executives on Metro's Construction Project
• (00:49:04) - Top Executives Discuss The Port of Virginia Deal
• (00:55:13) - Rock Property Group's Future
• (00:59:15) - Exclusive: The Office Opportunity in the DMV
• (01:03:43) - Golden Triangle President on the Neighborhood's Future
• (01:10:37) - Mayor Bowser on Place Making in Washington
• (01:14:46) - ULI President Linda Knows How to Balance Family and Work
• (01:20:05) - Building a Law Firm's New Home
• (01:24:17) - Billboard Question

Evan Regan-Levine is Chief Strategy Officer at JBG Smith, shaping investment approaches through data analytics, strategic initiatives, and investor relations. Key role in National Landing transformation and Amazon HQ2. Previously JLL research analyst and Monday Properties Associate. Georgetown Political Science graduate who pivoted from law school track to real estate after art professor suggested architecture.

Strategic Priorities [3:06-8:35]

• National Landing transformation beyond Amazon: residential, retail, infrastructure
• Capital allocation focus: maximizing NAV per share for JBGS, targeted acquisitions
• Leveraging permanent capital as public company vs. fund life cycles

Career Journey [8:47-32:23]

• Academic family: law professor father, first-grade teacher mother
• Georgetown, planned law school until real estate internship in Pittsburgh
• JLL research exposed him to all verticals: investment sales, leasing, development
• In 2013, he joined JBG as research associate working for Matt Kelly
• Investment committee exposure from day one with industry veterans

Real Estate Philosophy [20:08-26:00] Success requires: communication, analytics, design

• Design undervalued but critical - example: functional dryer vents vs. beautiful facades
• Market research informs decisions - Amazon focus groups changed architecture
• Multifamily as consumer product requiring research like cars/phones
• Hospitality mindset essential across all property types

Crystal Park One [$40M Repositioning] [43:19-52:53]

• 300-person conference center ("hotel ballroom without hotel")
• Ground floor activation with street engagement
• JLL operates conference, Episcope handles Food & Beverage
• Aviation theme: Constellation café, Altitude vinyl wine bar
• Nooks Works partnership for classified meeting space

National Landing Strategy [37:03-43:00] "Regional mall" approach with anchors: Pentagon, Amazon (8K today, up to 38K), Virginia Tech

• Demolished excess office, tripled street retail, added multifamily

• (00:00:09) - The Iconic Journey and CRE: Expanding Our Reach and Impact
• (00:02:47) - Idols of D.C. Area Real Estate
• (00:05:25) - Evan To The Iconic Journey In Real Estate
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• (00:16:10) - Getting Out of The Real Estate Job
• (00:19:54) - Real Estate: Communication, Design, and Analytics
• (00:27:07) - Do Office Features Still Matter in Multifamily?
• (00:30:39) - JLL's Matt Kelly on His Elevation
• (00:34:00) - JBG Real Estate's Growth
• (00:36:48) - JBG Smith's National Landing transformation
• (00:39:19) - The battle for Crystal City's retail
• (00:41:46) - JBG Smith's Crystal Park repositioning effort
• (00:45:51) - The National Landing Office Complex
• (00:51:05) - JBG Property Group on the Conference Facility
• (00:56:21) - Is the Conference Facility Open to the Public?
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• (01:07:04) - Amazon's return to work policy
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• (01:17:09) - JBG Smith's Development Risk and Opportunity
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• (01:30:19) - Build a cushion for your real estate investments
• (01:33:58) - JBG Smith Philanthropy's Impact on the Community
• (01:36:40) - Leo's Giving Back and Philanthropy
• (01:39:33) - Working Parents' Work-Life Balance
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• (01:43:17) - Real Estate Investors: Evan's Passion for Cars
• (01:44:49) - Likely Porsche or BMW Drivers?
• (01:47:16) - BMW and the Detroit Air and Space Museum
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• (01:53:58) - A message on National Landing
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Catherine Buell is founder of Wellness Real Estate Innovations. Previously director of Amazon Housing Equity Fund, president/CEO of Atlanta Housing Authority, chair of DC Historic Preservation Review Board, and executive director of St. Elizabeth's East Campus Redevelopment. Harvard Kennedy School Loeb Fellow.

(00:00) Introduction to second interview. Former Amazon Housing Equity Fund director, Atlanta Housing CEO, Harvard Kennedy School Loeb Fellow.

(03:14) New company Wellness Real Estate Innovations - bringing wellness real estate solutions to diverse urban audiences at intersection of health and housing.

(03:42) Personal motivation: mother's dementia/loneliness during COVID highlighted lack of aging options even in expensive continuum care facilities.

(05:33) Philosophy: housing is healthcare and building with care. Traditional housing continuum has cracks - expensive senior housing, limited diverse options. Beautiful places impact how you feel through social connection, walkability, vibrancy.

(09:05) Amazon lessons: Corporate investments influence markets but can't solve entire spectrum. Healthcare organizations increasingly investing in affordable housing targeting high-cost patients. Innovation gap for aging demographic - need co-housing, shared living, wellness communities.

(15:23) Combat loneliness through intentional community design - new urbanist model plus different housing types, oversized green spaces, shared amenities for organic connection.

(17:06) Alternative models: co-housing, shared living, ADUs. PadSplit's tech approach for $27K income essential workers - streamlined access to furnished shared rooms. Shared models add people without changing community character, help aging in place.

(21:26) Key challenge: lack of documented data on wellness community benefits. Need to document outcomes from 1990s/2000s wellness communities.

(23:37) Global Wellness Institute trends:

• Wellness as Infrastructure (WAI) - Bhutan mindfulness city
• Wellness as Service (WAAS) - integrated cleaning, nursing, caregiving
• Wellness ROI (WROI) - significantly higher returns
• Longevity Economy (WRELE) - aging population focus

(27:38) Gap: middle-income households with $80-120K retirement income can't afford elite wellness solutions ($400K-$1M deposits), don't want to leave social networks.

(32:48) Policy needs: data on health/housing intersection, true cost of "do nothing" strategy, economic benefits. Fastest growing DC population is 55+. Loneliness epidemic costs $6.7B annually to Medicaid.

(37:20) Example: dementia village in Ward 7 - 13% of DC seniors have dementia (16% east of river). Netherlands-inspired model with store, pub, church, arts room for quality of life vs traditional memory care.

• (00:00:09) - Interviewing Icons of D.C. Real Estate
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• (00:02:47) - In the Elevator With Katherine Buell and Kathryn Bue
• (00:05:15) - Catherine Polley on Wellness Real Estate
• (00:08:22) - Seniors' Housing: Health Care
• (00:11:33) - Alex Jones on Wellbeing and Housing Innovation
• (00:17:50) - How Co-Housing and Shared Living Can Help Reduce Social Eng
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• (00:50:21) - Wellness initiatives in real estate
• (00:53:01) - The Need for More Data on Aging and Housing
• (00:57:07) - Amazon's $2 Billion Housing Fund
• (01:00:31) - Jeff Bezos on Large-Scale Housing Investments
• (01:03:47) - The Harvard Loeb Fellowship
• (01:06:17) - Teaching at Harvard: Health and Housing Innovation
• (01:07:29) - Will Wellness Real Estate Be an Investment?
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• (01:15:44) - Office and Retail: Wellbeing in the Office
• (01:17:44) - Have We Seen Innovation in Retail for Wellness?
• (01:20:20) - Wellness in the Real Estate Market
• (01:23:16) - Top Real Estate Book recommendations for the Wellness Industry