In this powerful solo episode of It’s Up There Podcast, Loon sets the record straight about his journey, calling out those who minimize his work in the podcasting game. He details how he built one of the South’s premier brands with no co-host, major sponsorships, and viral interviews—without dragging in a fanbase from music, sports, or industry connects.

Loon also breaks down his past interviews with Adam22, addresses comments about Academics, explains his business approach, and defends the real cultural impact of his platform. He shares receipts about deals with Revolt, his iconic Lil Baby rollout interview, and key moments with Fred Taylor, Brandon Marshall, Maul, Rory, Rich Homie Quan, Benny the Butcher, and more.

The episode also shifts to raw relationship talk: breaking down a viral cheating clip, emotional fallout, and hard truths about moving on when trust is broken. Loon speaks on emotional manipulation, the difference between accountability and extortion in love, and why men and women struggle to truly reconcile after betrayal.

Packed with real game, personal history, and relationship insights, this solo episode is a blueprint for creators, men, and anyone navigating respect, betrayal, and staying solid in your purpose.

✅ SUGGESTED CHAPTER MARKERS / TIMESTAMPS

• 00:00 – Intro: Centering the episode on relationships and podcasting

• 01:00 – Clearing the air about minimization in the podcast space

• 02:00 – Discussing Adam22, Wack100, and Charleston White’s episode

• 04:00 – Addressing the “Academics” narrative about Loon’s rise

• 07:00 – Receipts on Revolt deal, solo interviews, and platform-building

• 10:00 – Key interviews: Fred Taylor, Brandon Marshall, Maul, Rory

• 12:00 – Cultural relevance and breaking into podcasting solo

• 14:00 – Relationship breakdown: Cheating story goes viral

• 20:00 – Real talk: Emotional manipulation, apology dynamics

• 25:00 – Salvage yard metaphor for broken relationships

• 30:00 – The reality of breakups and moving on

• 35:00 – On being misunderstood in the content space

• 40:00 – Critiquing Adam22’s content style and approach

• 50:00 – Raw reaction to the viral clip, analyzing the wife’s pain

• 1:00:00 – Lessons about love, trust, and knowing when to walk away

• 1:10:00 – Final reflections on respect, purpose, and keeping it real

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Big Loon is back solo on It's Up There Podcast with a raw, unfiltered breakdown of the culture’s hottest and most controversial stories. He dives deep into the BET Awards drama where Kai Cenat had to step in after BET blocked Tyli and his niece from the red carpet, exposing how corporate brands use Black creators for clout without respecting them. Loon calls out BET for being out of touch with real culture, and unpacks the industry tricks that keep independent Black voices locked out while chasing white validation. He also breaks down Diddy’s stunning RICO trial win against the feds—a rare moment that shocked hip-hop—and why people aren’t celebrating the man but are amazed he beat the system with a 98% conviction rate. In a twist, Cassie faces her own legal problems after a male escort sues her, flipping the narrative in a case that dominated headlines for months. Loon gives game on why the industry’s fake morality is selective and messy. And he sends a heartfelt, no-nonsense message about the mass shooting at rapper Mello Buckz’ album release in Chicago (Four dead and 14 injured in shooting at Chicago party for rapper Mello Buckzz)—questioning the culture of violence, explaining the warzone mentality, and urging young hustlers to pack their bags and plan their escape from the hood before it’s too late. This is Big Loon at his realest: no industry filters, no fake love, just the truth that needs to be heard. ✅ Subscribe now for more raw, in-depth commentary on hip-hop, culture, and the streets. ✅ Watch the full episode, share it, and let us know how you feel in the comments. ✅ Support the movement on Patreon for exclusive content. #ItsUpTherePodcast #BigLoon #KaiCenat #BET #Diddy #Cassie #MelloBucks #Chicago

0:00 - Episode Opening & Solo Return 2:15 - BET Red Carpet Incident Discussion 8:30 - The "Icons Only" Policy Controversy 12:45 - Kai Cenat's Support & Industry Dynamics 18:20 - Chicago Violence & Recent Shootings 25:10 - War Zone Mentality & Growing Up in Violence 32:40 - Street Life Philosophy & Making It Out 38:55 - Diddy Trial Commentary & Federal System 45:30 - Personal Trauma & Trust Issues 52:15 - Reputation vs Legacy Discussion 58:40 - Underground Railroad Metaphor 1:05:20 - Swimming with Sharks Analogy 1:12:10 - Industry Politics & Black Recognition 1:18:45 - Herbo Interview Preview & Chicago Mindset 1:25:30 - Patreon Updates & Call-in Show Announcement 1:30:15 - Final Thoughts & Episode Wrap-up

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