Most founders think startups fail because they run out of money. They're wrong.
In this episode, I share how my app made just ONE sale ($5) after two years of work - and what that painful failure taught me about the real reason startups fail.
You'll learn:
- The critical difference between thinking like a builder vs. a founder
- Why "launch day" is a fantasy (and what to do instead)
- The 4 questions every technical founder skips (but shouldn't)
- How to create marketing experiments when you'd rather be coding
- Why competing on price is a losing strategy for startups
This episode is perfect if you're a developer or startup founder who's great at building but struggles with marketing.