Marketing opportunities from the One Big Beautiful Bill Act!

In this episode of the Growth Playbook, Kimberly Clark (V2A Marketing) and economist Alan Beaulieu dive deep into the business implications of the recently proposed “Big Beautiful Bill.”

What starts as a policy breakdown quickly transforms into a strategic brainstorm session on how businesses can capitalize on new tax benefits, infrastructure investments, and demographic shifts.

💡 You’ll learn:

• How tax-free tips and overtime pay can be used in recruitment and retention
• Why real estate and auto dealers should reframe their messaging
• Where regional marketing could see a boom from federal spending
• How to engage the senior market with new disposable income
• And why now is the time to rethink your marketing strategy

Whether you're a business owner, marketer, or strategist, this episode is packed with practical insights to help you turn legislation into opportunity.

🔗 Read the companion blog: https://v2amarketing.com/blog/f/marketing-opportunities-from-the-one-big-beautiful-bill-act

📩 Have questions or want to share your thoughts? Connect with us on LinkedIn or drop a comment below!

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