Dive into the debut episode of SEO Is Not Voodoo, the podcast dedicated to unraveling the complexities of search engine optimization!

Host Tom Marriott is joined by his personal friend and a leading mind in the industry, Jack Chambers Ward, Marketing and Partnership Manager at Candor Agency. Discover Jack's fascinating and somewhat unconventional journey into the world of SEO – from a film podcast that landed him his dream job (and thoughts on Predator 2), to a memorable (if short-lived) stint preparing lukewarm pies at a football club.

In this inaugural episode, Jack tackles Tom's set of six core questions, designed to shed light on the 'dark arts' of SEO. Listen in as Jack shares his invaluable insights on:

• The power of community and education as his driving passions within SEO.
• Why understanding your audience and fundamental human psychology remains the unshakable foundation, even as search landscapes evolve with AI.
• The surprising trait that elevates an SEO from 'good' to 'great' (hint: it involves the confidence to admit what you don't know).
• The persistent misconception that ranking #1 is the ultimate goal, and why visibility and actual business impact matter more.
• Crucial advice for those embarking on their SEO journey: the importance of finding people you can trust to learn from.
• His most significant career lesson: why you should never lose sight of the bigger picture (and how a pandemic spike in handwash sales taught him that!).

Get ready for an engaging conversation packed with wisdom, relatable anecdotes, and a shared passion for making SEO understandable. Jack's perspective helps demonstrate that with the right approach and a collaborative spirit, SEO is far from voodoo. Don't miss it!