『Attract. Engage. Grow.』のカバーアート

Attract. Engage. Grow.

Attract. Engage. Grow.

著者： Lindsay Young
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このコンテンツについて

 Attract. Engage. Grow. is a 3 Aspens Media podcast that provides a fresh look at how companies are using digital marketing to stand out in today’s ultra competitive digital world. Get ideas and inspiration from companies using digital content and tools to attract, engage and convert prospects into customers.© 2018-2025 Aspens Media
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  • Why Taking the Time to Write for Customers is Worth It, feat. Brad Telker, CFM Distributors and CFM Sales Academy

    Why Taking the Time to Write for Customers is Worth It, feat. Brad Telker, CFM Distributors and CFM Sales Academy
    2019/02/02

    We talk with Brad Telker, the vice president of the Applied Systems Group for CFM Distributors, a distributor of heating, cooling and refrigeration products. He also founded the CFM Sales Academy, a related blog you can find at cfmsalesacademy.com, featuring great sales content for B2B companies in the construction industry. A mechanical engineer by training, Brad is an avid and passionate reader and writer who really believes in the power of content like blogs and video and how it can spark conversation with prospects and customers.

    Topics:

    How he founded cfm Sales Academy, and the challenges he overcame along the way

    The importance and value of content (showcase your expertise "so they know you know what you're talking about")

    How Gary Vaynerchuk inspired and continues to inspire him

    Where he gets ideas for articles

    How to think about ROI when it comes to content marketing

    What he’s reading now - he's on a mission to read as many business books as possible

    Links:

    http://www.cfmsalesacademy.com

    https://www.cfmdistributors.com

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    48 分

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