If you’re still relying on platform-reported ROAS to measure your marketing success, you’re missing the bigger picture.

In this episode of What’s Hot in Digital, WHD’s Marketing Director Lana Hill joins James to unpack how businesses should actually be measuring marketing performance — and why most agency reports aren’t telling the full story.

We break down MER (Marketing Efficiency Ratio), the hidden cost of siloed data, and how to understand true return on investment across multiple channels — especially when you’re scaling or testing top-of-funnel strategies.

Here’s what we cover:

• What MER is and why it matters

• The problem with relying on individual platform ROAS

• How to factor in platform costs, agency fees and true profitability

• Why brand campaigns (like BVOD or TikTok) often look like a loss — but drive growth

• The real metrics smart marketers track before scaling

Don’t let vanity metrics drive your decisions. This is how to get clear on what’s actually working.

Want marketing you can confidently scale?

WHD helps ambitious brands track, optimise and grow through performance-first marketing.

Visit https://whd.au to talk.

Hosted by James Walker – Managing Director at WHD

Guest: Lana Hill – Marketing Director at WHD

Most businesses are leaking money on Google Ads without realising it. In this episode of What’s Hot in Digital, James is joined by WHD’s Google Ads Specialist, Tia Scott, to break down the four simple but critical fixes that can immediately lift your campaign performance.

If you’re running Google Ads — or paying someone else to — these are the settings you need to check.

Here’s what we cover:

• The location targeting mistake that’s killing your local results
• How to use negative keywords to instantly stop wasting spend
• Why your match types might be attracting the wrong traffic
• The conversion tracking setup that separates smart campaigns from blind ones

These are foundational — but they’re missed in the majority of accounts we audit. Don’t wait to fix them.

Want Google Ads that actually drive results?

WHD works with ambitious brands to build campaigns that cut waste and maximise ROI.

Visit https://whd.au to talk strategy.

Hosted by James Walker – Managing Director at WHD

Guest: Tia Scott – Google Ads Specialist at WHD

Meta is sneakily switching on ad settings that are tanking your results — and unless you know exactly where to look, you’ll never even know it’s happening.

In this episode, James is joined by WHD’s Senior Paid Social Specialist, Thom Riley, to uncover the hidden traps inside Meta Ads Manager. From sneaky auto-enhancements to dangerous copy changes, we break down what to watch for — and what to turn OFF — before your campaigns go live.

If you’ve ever looked at your Meta ads and thought “this isn’t what I set up,” this episode is for you.

🎯 What you’ll learn:

- The auto-settings that are ruining your targeting
- How Meta overrides your ad copy without telling you
- The hidden features adding junk to your ads (like site links and irrelevant CTAs)
- Why some placements kill performance — and how to fix them
- And how to take back control of your Meta Ads account

Don’t waste another cent. Watch the full breakdown now.

📌 Need help fixing your Meta Ads account?
WHD helps ambitious brands build paid social campaigns that actually perform.
Visit https://whd.au to book a strategy session.

Hosted by James Walker – Managing Director at WHD
Guest: Thom Riley – Senior Paid Social Specialist at WHD
Learn more about WHD: https://whd.au