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In this episode, I talk about why I've not been around, what my limitations were around podcasting, and how I'm using my voice and using my power to return.

I hope you'll join me in making 2025 our most iconic year yet.

Find Alex on her website at http://studiosequin.com/ or on Instagram at http://instagram.com/studiosqn/.

Drop me a message to read on the podcast!

Episode Summary:
In this episode, Alex dives deep into the ethics of high-ticket coaching programs targeting individuals whose basic needs aren’t even met. From the manipulation of aspirational dreams to high-pressure sales tactics, we’re exposing the dark side of an industry preying on those already vulnerable. Using insights from Maslow's Hierarchy of Needs, Alex unpacks why these practices are harmful and offers practical advice to avoid falling into this trap.

Outline:

1. Introduction
   • The problem with selling high-ticket coaching programs to people whose fundamental needs are unmet.
   • How personal stories and industry insights brought this issue to light.
2. Maslow’s Hierarchy of Needs: A Framework
   • Quick rundown of Maslow's hierarchy, from physiological needs to self-actualization.
   • Why it matters in the context of coaching: most people haven’t reached the stability required for these high-level promises.
3. Selling the Dream: Tactics Coaches Use
   • The allure of “life-changing” results and the promise of transformation.
   • Breaking down high-pressure sales techniques, including urgency, scarcity, and NLP.
   • How coaches ignore financial realities and convince clients to stretch beyond their means.
4. Consequences for Clients
   • Financial and emotional fallout: left with drained savings and unfulfilled promises.
   • Loss of trust in themselves and others, and a cycle of guilt and shame.
5. The Ethics Question
   • Should coaches be vetting clients for readiness, financially and emotionally?
   • Examining false promises, exaggerated results, and the unsustainable nature of “dream-selling” as a business model.
6. Takeaways for Listeners
   • Practical advice for evaluating any coaching offer, including red flags and self-assessment tips.
   • Alternative, more sustainable paths for personal growth without risking financial stability.
7. Closing Thoughts

Key Takeaways:

1. Always check your own needs first – make sure your foundation is stable before investing. Self-assessment is KEY.
2. Do your research: know your coach, their track record, and client results.
3. Watch for red flags, especially high-pressure sales techniques.
4. It’s okay to say no – your well-being comes first.

If you’ve ever felt pressured into investing in something that didn’t align with your needs, this episode is for you. Tune in to learn how to make empowered, informed decisions, and protect yourself from being taken advantage of in the online coaching space.

Find Alex on her website at http://studiosequin.com/ or on Instagram at http://instagram.com/studiosqn/.

Drop me a message to read on the podcast!

IMO: Coaches Are Scamming, and We’re Letting Them Get Away With It

In this episode, I dive deep into a conversation that's long overdue: the rampant scams in the online coaching industry and how we’re all just letting it slide. You know the drill-business owners who preach about their seven-figure success but somehow can’t pay their own service providers. It’s like they’re selling you the world while leaving a trail of unpaid invoices and broken promises. I touch on the nuances of what it REALLY means to call out a business as a service provider, & why most of us don't.

I’ll break down why so many of us have stayed quiet (spoiler: it’s not just about being “nice”), the impact of speaking out vs. staying silent, and how this nonsense continues to thrive. Are we enabling these scams by staying silent, or are we protecting ourselves from unnecessary drama? I'm here to say enough is enough.

This isn't a callout, it's a wake-up call.
Feel free to comment, especially if you're on Spotify or Buzzsprout - both places allow comments. Not sure about Apple.

You can join the conversation we're having on Facebook here.

Find Alex on her website at http://studiosequin.com/ or on Instagram at http://instagram.com/studiosqn/.

Drop me a message to read on the podcast!

In this episode of IMO: The Alex Show, Alex interviews Laura Maginess, the founder of Glasglow Girls Club, a thriving women-only Facebook community with over 45,000 members. Laura shares her entrepreneurial journey, starting from her role as a marketing manager at Fake Bake to creating a safe, supportive online space for women.

Key takeaways include:

• Laura’s transition into community building and how Glasglow Girls Club became a massive online and offline network for women.
• Strategies for moderating a large online group and ensuring a safe space for women to connect and grow.
• Laura’s candid thoughts on imposter syndrome and how personal growth played a pivotal role in her leadership journey.
• Insight into how social media impacts women’s empowerment and the unique challenges it presents.
• Upcoming events from the Glasglow Girls Club, including their signature brunches, book clubs, and social networking opportunities.

This episode is a must-listen for anyone interested in creating inclusive, impactful communities and balancing business growth with personal development.
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About Laura Maginess
Director at Glasglow Girls Club and The Glow Club - Connecting smart businesswomen across Scotland via a community designed to support members with business growth. Winner of Global Leader of Year + Woman of influence
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www.glasglowgirlsclub.com
Glasglow Girls Club | Facebook
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Headshot is @shotsbysherrie (Glasgow based)

Find Alex on her website at http://studiosequin.com/ or on Instagram at http://instagram.com/studiosqn/.