• ICONIQ Growth 2024 Marketing Budgets and Productivity Report

  • 2024/12/18
  • 再生時間： 27 分
  • ポッドキャスト

ICONIQ Growth 2024 Marketing Budgets and Productivity Report

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  • Marketing budget and productivity benchmarks are hard to find, so when Dave "CAC" Kellogg and Ray "Growth" Rike first saw the ICONIQ Growth Marketing Budget and Productivity Report - they knew it was a great topic for this episode of SaaS Talk with the Metrics Brothers.

    During today's episode, Dave and Ray discuss several critical Marketing Planning, Budget, and Productivity benchmarks including:

    • Marketing budget as a percentage of Revenue
    • On-line versus off-line spend
    • Program vs People budget allocation
    • Online Marketing spend by channel
    • Off-line Marketing spend by program
    • Outsourcing and Agency spend by program type
    • Marketing efficiency benchmarks
    • Pipeline contribution sources


    If you are a B2B SaaS Chief Marketing Officer, Chief Financial Officer or CEO, this episode is chalked full of great data, insights and ideas for 2025 and beyond...



    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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あらすじ・解説

Marketing budget and productivity benchmarks are hard to find, so when Dave "CAC" Kellogg and Ray "Growth" Rike first saw the ICONIQ Growth Marketing Budget and Productivity Report - they knew it was a great topic for this episode of SaaS Talk with the Metrics Brothers.

During today's episode, Dave and Ray discuss several critical Marketing Planning, Budget, and Productivity benchmarks including:

  • Marketing budget as a percentage of Revenue
  • On-line versus off-line spend
  • Program vs People budget allocation
  • Online Marketing spend by channel
  • Off-line Marketing spend by program
  • Outsourcing and Agency spend by program type
  • Marketing efficiency benchmarks
  • Pipeline contribution sources


If you are a B2B SaaS Chief Marketing Officer, Chief Financial Officer or CEO, this episode is chalked full of great data, insights and ideas for 2025 and beyond...



See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
続きを読む 一部表示

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