• Human Influencers or AI - what will the future bring us?

  • 2025/02/25
  • 再生時間： 37 分
  • ポッドキャスト

Human Influencers or AI - what will the future bring us?

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  • Our first episode discusses the future of human influencers vs. GenAI tools like ChatGPT. We look at the published research of Prof. Dr. Michael Gerlich "The Shifting Influence: Comparing AI Tools and Human Influencers in Consumer Decision-Making" which builds on " The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI".

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あらすじ・解説

Our first episode discusses the future of human influencers vs. GenAI tools like ChatGPT. We look at the published research of Prof. Dr. Michael Gerlich "The Shifting Influence: Comparing AI Tools and Human Influencers in Consumer Decision-Making" which builds on " The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI".

続きを読む 一部表示

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