Human-AI hybrid workforces and what ChatGPT thinks of your brand
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Human-AI hybrid workforces and what ChatGPT thinks of your brand
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On this week’s episode, MT’s editorial team discusses what chatbots think of your brand and how humans and AI agents might work together in the future.
The traditional customer journey largely consisted of touchpoints that businesses could control, such as website content or paid advertising. The rise of social media and proliferation of influencers has upended this – a challenge for brands that is amplified when these sources feed the chatbots that have become a consumer and business go-to for product and service recommendations. BCG’s chief marketing officer Jessica Apotheker recently spoke to MT about the evolution of reputation management in the gen AI era. We discuss what she had to say.
Continuing the AI theme, in a recent article for MT, Salesforce UK&I’s CEO Zahra Bahrololoumi argued that today’s cohort of business leaders will be the last to oversee ‘all-human teams’. As the technology advances, she predicts that AI agents will become increasingly integrated into the workforce, taking on repetitive tasks so humans can focus on driving innovation. We unpack her argument.
Links:
https://www.managementtoday.co.uk/5-mins-with%E2%80%A6-jessica-apotheker/interviews/article/1922694
https://www.managementtoday.co.uk/todays-ceos-will-last-manage-all-human-workforces-heres-why-thats-good-thing-growth/opinion-and-analysis/article/1923090
Credits:
Producer: Jude Owen
Presenters: Éilis Cronin and Antonia Garrett Peel
Artwork: David Robinson
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