• How to Build a Podcast for Your Brand

  • 著者: DustPod.ie
  • ポッドキャスト

How to Build a Podcast for Your Brand

著者: DustPod.ie
  • サマリー

  • Help and tips for marketing professionals and brand managers considering or already creating podcasts. Learn how to create and improve podcasts for brands or products you are working on, with quality advice from expert guests who share their knowledge and experience.
    2021
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あらすじ・解説

Help and tips for marketing professionals and brand managers considering or already creating podcasts. Learn how to create and improve podcasts for brands or products you are working on, with quality advice from expert guests who share their knowledge and experience.
2021
エピソード
  • Automating Brand Ambassadors
    2021/12/07

    When you are working with high profile people, from C-Level company execs to influential celebrities, access is a difficulty. Especially after a recording when you need a slight edit to fix a mistake or clarification.

    That was the past! Today technology can take their voice and make it say anything you want. It can even take the recording of that executive or celebrity and translate it so they are saying the same words in a different language.

    Audio and podcast expert James Cridland shares his first-hand experience including:

    • The best-automated transcription services
    • How to edit audio using a word processor
    • Adding in extra words synthesised by the word processor
    • How to completely automate the voice of a CEO or celebrity
    • How to audio translate someone’s speech so they are speaking in another language
    • Stunning demonstrations of the above

    GUEST DETAILS

    Our guest James Cridland is a man who has worked at the leading edge of radio and new media for many years. In the UK he was one of the first to launch podcasts with Virgin Radio around 2006, before serving as the Head of Future Media & Technology with the BBC. He is an internationally recognised thought leader in this space and speaks regularly at the largest conferences worldwide. Today, he is acknowledged as a leader in the podcasting world, and as the founder of PodNews.net .. he pretty much knows everybody and is the first to hear what is going on … including the developments we’re talking about today.

    RESOURCES

    www.podnews.net
    www.descript.com
    www.marvel.ai

    Contact Us


    Is there a question we can answer in the next podcast? Send an email to podcast@dustpod.ie and we’ll chase down your answer from the best in the business.

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    32 分
  • How to Sell Your Brand on a Podcast
    2021/11/16

    Podcasts are amazing for selling your brand without sounding ‘salesy’.

    Why? It takes 25 to 30 times for a consumer to hear a message before they follow through. The one-on-one time you get with a podcast allows you to create a deep connection with your audience and quickly. This engagement is something that is impossible with radio or television advertising.

    How do you engage the audience without sounding like a turn-off advertorial?

    Delving into the art of this today is psychologist, best-selling international author, speaker and podcaster Owen Fitzpatrick.

    He teaches us about:

    - The importance of consistency when building a podcast
    - How to keep yourself and your brand authentic and engaging with the listeners
    - The best ‘selling’ methods for your brand or product
    - How to get your varying points across without losing your audience

    GUEST DETAILS
    Owen Fitzpatrick is a Psychologist, International Best Selling Author, Speaker and Trainer.

    Having a Masters in Applied Psychology, Owen has travelled the world to more than 100 countries and spoken to audiences in over 30 of them. His books have been translated into more than twenty languages. Having shared the stage with the likes of Sir Richard Branson and Seth Godin, Owen’s TEDX Talk ‘Mind Control’ has been viewed by more than 1.3 million people.

    He has studied Strategic Negotiation in Harvard Business School and is regarded as a leading expert on the topics of psychology, behavioural economics and influence. He has worked with billionaires, olympic athletes and companies such as Google, LinkedIn, Pfizer, Ogilvy and Barclays to name but a few and helps organisations improve how they communicate and interact internally and externally with their clients and customers. He is also an award winning screenwriter and actor.

    Instagram: @owenf23
    Website: OwenFitzpatrick.com

    Contact Us

    Is there a question we can answer in the next podcast? Send an email to podcast@dustpod.ie and we’ll chase down your answer from the best in the business.

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    25 分
  • Content Strategy for Your Podcast
    2021/11/02

    In an ever growing market just how beneficial can launching a podcast be to your business or brand? With a well thought out strategy the world is your oyster and the completion a lot less than you might think.

    Dig in for some excellent insights from the more developed American market as we speak with Media Consultant and Podcast Strategist Tanner Campbell. He shares his inside knowledge and experience of what works including;

    - How podcasting can add value to your business
    - The do’s and don’ts of corporate podcasting
    - How long it takes to find podcast success
    - The importance of KPI’s and realistic timeframes
    - Repurposing your content
    - Amazing tip on what content will attract your audience
    - Another amazing tip on low-cost advertising for your podcast that works

    GUEST DETAILS
    Tanner Campbell is an accomplished Podcast Audio Engineer, three-times studio owner, podcast industry talking head and thought leader, co-founder of Plosive Monster Media, co-host of Real Talk Podcasting, host of Help the Podcast, and host of the live Fireside program "An Evening with Myth".

    He has appeared on National Public Radio, has been published in Podcast Business Journal, featured in Podcast Magazine, and is a Top 10 AppSumo course creator on the topic of podcast editing.

    Tanner also teaches on podcast production, monetization, and audience growth.

    To learn more about his services and history, you can visit TannerHelps.com

    To watch the video Tanner mentions about low cost advertising for your podcast, go to www.realtalkpodcasting.com/5

    Contact Us

    Is there a question we can answer in the next podcast? Send an email to podcast@dustpod.ie and we’ll chase down your answer from the best in the business.

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    28 分

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