What does it take for a grocery store that opened its doors in the 1950s to not only survive—but thrive—in today’s crowded, convenience-obsessed market?

In this episode of Mastering Local Marketing, we sit down with the Renee Thometz, Marketing Manager of one of the Midwest’s most beloved regional grocers—a 23-location chain that has become a cornerstone of its community over the last seven decades. Far from being a relic of the past, this grocery brand is winning today by blending timeless values with innovative, data-driven marketing.

The secret? A 360-degree integrated marketing communications (IMC) approach that meets customers where they are—physically, digitally, and emotionally.

From in-store signage and product placement to billboards, radio ads, local event sponsorships, streaming TV spots, personalized emails, and even neighborhood-specific food offerings, every touchpoint reinforces the same message: this is your neighborhood grocer. It's not just about groceries—it’s about being part of your life, your culture, and your community.

This episode is packed with actionable insights for business owners, marketers, and entrepreneurs alike. Whether you run a single-location boutique or a growing regional brand, the lessons in this conversation will help you:

• Build a consistent, omnichannel brand presence
• Align your marketing to your community's unique needs
• Track what really matters—not just impressions
• Stay rooted in your values while evolving with your customers

Strack and Van Til Grocery

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