In this episode of Start, Grow, and Monetize Your Podcast, hosts James Burtt and Alex Chisnall answer burning listener questions about podcast success, sponsorships, and finding your niche. Discover actionable tips on how to stand out in a crowded market, pitch to dream sponsors like Barclays, and define success beyond downloads. Learn why niching down helps build a loyal audience and how to align your podcast with the goals of major brands.

Whether you're new to podcasting or scaling your show, this episode offers tactical advice to help you grow your reach, attract sponsors, and deliver high-value content.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How to define what podcast success means to you.

• The importance of niching down to stand out in a competitive market.

• Proven tips to attract dream sponsors and align your podcast with top brands.

• Why your podcast episode length matters and how to get it just right.

• Strategies for building your target audience and maintaining engagement.

Key Takeaways:

1. Podcast Success is Subjective: Define your goals—whether downloads, sponsorships, or meaningful conversations.

2. Dream Sponsors: Research brand campaigns and tailor your content to align with their messaging.

3. Niche Wins: Going hyper-specific within a broad category can help you build a loyal audience faster.

4. Optimal Podcast Length: Deliver value first; your episodes should be as long as necessary to keep the audience engaged.

5. Content Strategy: Your podcast must resonate with your ideal listener avatar. Understand their needs and preferences to craft standout episodes.

Recommended Tools & Resources:

• Facebook Ads Library: Research brand ad strategies for sponsorship alignment.

• Apollo.io: Tools for finding key decision-makers within target companies.

• ChatGPT/AI Tools: Reverse-engineer content based on current brand campaigns.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

In this show we discuss: podcast success, how to attract podcast sponsors, podcast sponsorship tips, podcast niche strategy, podcast monetization, how to find a podcast niche, podcast growth tips, best podcast episode length, podcast community building, podcast sponsorship pitch, content strategy for podcasters, dream podcast sponsors, podcast listener engagement, podcast marketing strategy, top podcast tools

Building a successful podcast starts with a solid structure. In this episode of Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall reveal the secrets to creating a winning podcast format that keeps your audience hooked and engaged. Learn how to craft a podcast with clear intros, engaging main content, and memorable outroductions while seamlessly integrating sponsorships and signature segments.

Whether you’re a seasoned podcaster or just starting out, this episode is packed with actionable insights to elevate your podcasting game.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• The essential elements of a winning podcast structure, including introductions, main content, and outroductions.

• How to seamlessly integrate sponsorships into your podcast with pre-roll, mid-roll, and post-roll placements.

• The value of consistent segments like signature questions or recurring themes for audience engagement.

• Strategies to test and refine your podcast format for improved listener retention and growth.

Key Takeaways:

1. Consistency is Key: A structured and predictable format is crucial for building and retaining an audience.

2. Use Clear Signposts: Guide listeners through your podcast with introductions, transitions, and defined segments.

3. Effective Ad Placement: Mid-roll ads often perform best, especially when integrated as advertorials.

4. Signature Segments Work: Unique and recurring segments make your podcast memorable and easier to promote.

5. Test and Iterate: Regularly experiment with new features and use analytics to refine your content.

Recommended Tools & Resources:

• Podcast Hosting Platforms: Libsyn, Buzzsprout, Podbean – for setting up your podcast and managing RSS feeds.

• Editing Software: Audacity (free) or Adobe Audition – for polishing your episodes.

• Recording Equipment: Zoom H6, Blue Yeti Microphone – affordable yet professional recording gear.

• Marketing Tools: Canva for graphics, Hootsuite for social media scheduling.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

In this show we discuss: podcast structure, a well-crafted story, leverage structured formats, compelling sponsorship messages, consistency, importance of data-driven decisions, podcast improvements

Success in podcasting isn’t just about numbers. In this episode of Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall redefine podcast success, showcasing how it can mean engaging with your audience, building impactful relationships, or achieving personal milestones.

Whether you're aiming to grow your brand, connect with key industry players, or make a difference in your niche, this episode offers actionable insights to help you achieve your unique version of podcast success.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How to Define Podcast Success: Understanding personal and professional goals.

• Beyond the Numbers: Why engagement and impact often outweigh download stats.

• The Power of Niche Podcasting: Real-world examples of success through focus.

• Strategies for Improvement: Tips on consistency, meaningful conversations, and better content.

• Monetization and Opportunities: Creative ways to leverage your podcast for business success.

Key Takeaways:

1. Podcast success is subjective—define what it means for you.

2. Focus on building relationships and creating meaningful content over chasing numbers.

3. Consistency and engagement are key to growing your podcast audience.

4. Don’t be afraid to dream big; use your podcast as a tool to open doors.

5. Improvement is more important than scale—get better before getting bigger.

Recommended Tools & Resources:

• Buzzsprout: A reliable hosting platform for seamless distribution.

• Libsyn: An established RSS hosting solution for podcasts.

• Tim Ferriss’ Tools of Titans: Learn from one of the most impactful podcasters.

• Podcast Connect (Apple): A must-use tool for uploading and managing your podcast on Apple Podcasts.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

In this show we discuss: why success means different things to different podcasters, the role of engagement and feedback in measuring podcast impact, creative ways to monetise your podcast, including live events, books, and more, inspiring stories of podcasters using their shows to build careers and connections, practical tips for improving your podcast and growing your audience

Making your podcast accessible on major platforms like Spotify and Apple Podcasts is the first step to global reach. In this episode of Start, Grow, and Monetise Your Podcast, Alex Chisnall and James Burtt break down the exact steps to set up your podcast for seamless distribution.

Whether you’re new to podcasting or looking to optimise your setup, this episode provides everything you need to know about using RSS platforms, integrating with Spotify and Apple, and ensuring your podcast reaches its audience wherever they listen.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How RSS Feeds Work: The role of hosting platforms like Libsyn, Buzzsprout, and Podbean in distributing your podcast.

• Setting Up on Spotify: The simple steps to manually link your RSS feed for smooth integration.

• Apple Podcasts Integration: A detailed walkthrough for creating an Apple Podcasts Connect account and linking your show.

• Challenges and Solutions: Common hurdles and how to overcome them with ease.

• Best Practices for Global Reach: Tips for building a strong foundation for podcast distribution.

Key Takeaways:

1. Your RSS feed is the backbone of podcast distribution—set it up correctly for effortless updates.

2. Platforms like Spotify and Apple Podcasts have different linking requirements; understanding them is key.

3. The process might seem daunting, but it’s a one-time setup that unlocks global reach.

4. Resources like Pod School can provide live training and support to help you through the setup.

Recommended Tools & Resources:

• Podcast Analytics: Tools to track listener engagement and optimise your schedule.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

In this show we discuss: Podcasting for free, start a podcast, free podcast tools, mobile podcast recording, budget-friendly podcasting, affordable podcast equipment, free hosting platforms, podcast tips for beginners, podcast editing hacks, growing a podcast on a budget

Can You Start a Podcast for Free? YES!

Wondering if you need a big budget to start your podcast? Spoiler: You don’t! In this episode of Start, Grow, and Monetise Your Podcast, Alex Chisnall and James Burtt break down how to create a podcast without spending a dime. From recording with your phone to using free hosting platforms, this episode is your guide to launching your dream podcast on any budget.

Whether you’re just starting or looking to cut costs, this episode is packed with actionable tips to help you start now and perfect later.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How to Record for Free: Using mobile apps, Zoom, and Riverside for cost-effective podcasting.
• Free Hosting Options: Platforms like Spotify for Podcasters and Anchor explained.
• Budget-Friendly Equipment: From clip-on mics to affordable alternatives like Blue Yeti.
• Editing and Artwork Hacks: Leverage free tools like CapCut, Canva, and AI for polished episodes.
• 🔥 When to Invest: Smart upgrades to grow your podcast over time.

Key Takeaways:

1. You CAN start a podcast for free—but planning and quality content are key.
2. Free tools like Riverside and Anchor are great for beginners.
3. Batch recording saves time and helps maintain consistency.
4. Invest in affordable upgrades as your podcast grows.

Recommended Tools & Resources:

• Podcast Analytics: Tools to track listener engagement and optimise your schedule.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool
• TikTok: @podschool.community
• YouTube: @stargrowmonetiseyourpodcast
• LinkedIn: James Burtt & Alex Chisnall

With these tips, you’ll have everything you need to launch your podcast without breaking the bank. Get started today and watch your podcast journey unfold! 🌟

In this show, we discuss:

In this show we discuss: Podcasting for free, start a podcast, free podcast tools, mobile podcast recording, budget-friendly podcasting, affordable podcast equipment, free hosting platforms, podcast tips for beginners, podcast editing hacks, growing a podcast on a budget.

Consistency is key when it comes to podcasting success. In this episode of Start, Grow, and Monetise Your Podcast, Alex Chisnall and James Burtt break down everything you need to know about podcast frequency and why maintaining a regular release schedule is critical for growth, audience engagement, and listener retention.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• Podcast Frequency & Consistency: How regular releases impact download numbers and audience engagement.
• Commitment to Schedules: Why bi-weekly is the minimum and weekly releases deliver the best results.
• Content Strategy for Beginners: The advantages of starting with a series format to build momentum.
• Choosing Release Days: How download patterns show Mondays to Thursdays drive the most engagement.
• Batch Recording & Multiformat Content: Tips for creating efficiency in your production process.

Key Takeaways:

1. A consistent release schedule builds trust and keeps your podcast at the top of listener feeds.
2. Batch recording is the ultimate hack for sustainable podcasting.
3. Avoid releasing episodes on weekends to maximise reach and downloads.
4. Series-based formats allow flexibility while maintaining consistency.

Recommended Tools & Resources:

• Podcast Analytics: Tools to track listener engagement and optimise your schedule.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool
• TikTok: @podschool.community
• YouTube: @stargrowmonetiseyourpodcast
• LinkedIn: James Burtt & Alex Chisnall

By implementing these strategies, you'll create episodes that resonate with your audience and keep them coming back for more! 🚀

In this show, we discuss:

In this show we discuss: Podcast frequency, consistent podcast schedule, podcasting tips for beginners, how often to release a podcast, podcast audience engagement, batch recording podcasts, podcast series strategy, best days to release a podcast, growing podcast downloads, podcast content planning.

Are you struggling to figure out how long your podcast episodes should be? In this episode of Start, Grow, and Monetise Your Podcast, hosts James Burtt and Alex Chisnall break down the ideal podcast length based on audience preferences, topic depth, and completion rates. Discover how to engage your audience, optimise your episodes for algorithms, and use data-driven decisions to find the perfect duration for your show.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• Short-Form vs Long-Form Podcasts:
• Why most podcasters benefit from 10-15 minute episodes and when longer formats work best.
• The Importance of Completion Rates:
• How Apple and Spotify use this metric to rank podcasts and what it means for your show.
• Data-Driven Decisions:
• Learn how to use listener feedback and analytics to optimise your podcast length.
• Audience Engagement Tips:
• How to crowdsource ideas and understand your audience's listening habits.
• Splitting Long Episodes:
• Why turning one long episode into two parts can boost retention and downloads.

Key Takeaways:

1. The ideal podcast length should match your audience's preferences and their daily routines (e.g., commutes, gym sessions).
2. Completion rates matter more than episode starts—keep your episodes engaging and concise.
3. Use polls, social media, and tools like Spotify’s personalised questions to gather feedback directly from your listeners.
4. Tailor your podcast length to the content's purpose: education, entertainment, or information.

Recommended Tools & Resources:

• Spotify Polls – Engage your audience with custom questions after episodes.
• Otter.ai – Use transcription services to make your podcast accessible and SEO-friendly.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool
• TikTok: @podschool.community
• YouTube: @stargrowmonetiseyourpodcast
• LinkedIn: James Burtt & Alex Chisnall

By implementing these strategies, you'll create episodes that resonate with your audience and keep them coming back for more! 🚀

In this show, we discuss:

In this show we discuss: Podcast SEO tips, grow your podcast, optimise podcast for search, podcast discoverability, podcast transcripts for SEO, using keywords in podcasting, boost podcast downloads, podcast marketing strategies, start grow monetise podcast

In this episode of Start, Grow, and Monetise Your Podcast, hosts Alex Chisnall and James Burtt share actionable insights into how podcasters can turn their passion into profit. Whether you're a beginner or a seasoned podcaster, this episode covers effective strategies for monetising your podcast, including sponsorships, membership tiers, and content repurposing. If you’re ready to unlock the full revenue potential of your podcast, this is the episode for you.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How to Secure Sponsorships for Your Podcast:
• Discover how Alex landed sponsors ranging from local firms to Virgin Atlantic.
• Learn the importance of creating a professional sponsorship deck to attract potential partners.
• Leveraging Paid Membership Tiers:
• Explore how platforms like Patreon can help monetise your podcast while building a loyal community.
• Understand the benefits of offering exclusive content, ad-free episodes, and early access.
• Repurposing Content for New Revenue Streams:
• Learn how to transform your podcast episodes into books, YouTube videos, or premium offerings.
• Find out how creators are using back catalogs as a passive income source.
• Maximising Public Speaking and Merchandise Sales:
• See how podcasters can use their personal brand to secure speaking engagements and sell branded merchandise.

Key Topics Covered:

1. Sponsorship Strategies: From small local sponsors to securing high-value partnerships.
2. Paid Membership Success Stories: Insights into building thriving membership communities on platforms like Patreon.
3. Advertising Networks: Why they might not be the best choice for every podcaster.
4. YouTube Monetisation: How enabling ads on your podcast videos can generate significant revenue.
5. Public Speaking & Merchandising: Turning your podcast into a platform for career growth and income diversification.

Takeaways:

• Monetisation is achievable for podcasts at any stage with the right strategy and tools.
• A professional sponsorship deck and a clear audience profile are essential for securing sponsors.
• Repurposing content can create multiple income streams with minimal extra effort.

Recommended Tools & Resources:

• ✅ Rephonic – Identify podcasts and potential sponsors.
• ✅ Graphtreon – Track top Patreon creators and earnings.
• ✅ Otter.ai – Affordable transcription services for podcasters.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool
• TikTok: