Welcome to another episode of The Dog Trainers Blueprint! I’m Joe, and I’m here with Shannon. Today, we’re diving into a question we hear often: How do you choose the right dog training certification? With so many certifications available, each offering something different, it can be overwhelming. Our goal is to help you navigate your options and select a program that aligns with your goals.

The first thing to consider is what the certification covers. Certifications fall into two broad categories:

1. Credential-focused: These programs expect you to come in with prior knowledge and simply prove your skills.

2. Education-focused: These programs guide you through a learning process to ensure you gain the necessary knowledge and skills.

Ask yourself: Are you already a professional trainer looking to add credentials to your portfolio? Or are you someone transitioning into dog training who needs a solid educational foundation? Understanding your starting point is critical.

If the program offers education, dig into the content. What methodologies do they teach? Do they focus on positive reinforcement, behavior modification, or a mix of approaches? Also, consider:

• Do they cover the type of training you’re interested in (e.g., puppy training, behavior problems)?

• Do they include business skills?

Think about your goals. Whether you’re starting out or looking to refine a specific skill, ensure the program aligns with your vision.

Another critical factor is the learning format. Options include:

• Completely online programs with little to no support.

• In-person programs that may require relocating for months.

• Hybrid programs offering online modules with live support.

Consider your learning style. Do you need live coaching or hands-on experience? Some programs provide one-on-one coaching during and after the program, while others leave you on your own post-certification. Having ongoing support can be a game-changer in your journey.

For those planning to start a dog training business, business education is vital. Many programs focus solely on training techniques, leaving graduates unequipped to run a successful business. Business skills such as marketing, client management, and financial planning are essential if you want to thrive as an independent trainer.

Even if you’re planning to work for someone else, understanding the business side can help you grow within a training facility or prepare you to branch out on your own someday.

At Western States K-9 College, we designed our program with these considerations in mind. Our certification includes:

• Comprehensive education: Covering a broad range of training methodologies and behavior modification techniques.

• Personalized coaching: We tailor the learning experience to your goals, whether you’re a beginner or advanced trainer.

• Extensive business training: A third of our curriculum is dedicated to business education, helping you build and sustain a successful career.

• Ongoing support: Graduates join our community for continued guidance, from behavior cases to business growth strategies.

Our program is affordable, blending live and online learning. While we may not be the cheapest, we offer unparalleled value through our robust educational content and support system.

Choosing the right certification comes down to understanding your needs and asking the right questions. We encourage you to research and reflect on your goals. To help, we’ve created a free downloadable guide with key questions to ask when evaluating programs. go directly to FREE DOWNLOAD HERE to download it and explore our WHO WE ARE AND HOW WE AN HELP YOU HERE

LEARN MORE ABOUT OUR CERTIFICATION PROGRAM HERE

If you’re still unsure, feel free to reach out. We’re happy to discuss your options, even if you’re considering another program. Our mission is to support dog trainers in their journey, whatever path they choose.

Happy training, and we hope to meet you soon!