The world's completely changing. Young people, including my five kids, are no longer planning on that one-job, one-career trajectory where you start at General Motors or Procter & Gamble and retire 45 years later with a gold watch. Instead, they’re hustling. They're building side hustles, working from home, and finding ways to make money while traveling.

And where do all these opportunities come from? Micha Kaufman, the founder and CEO of Fiverr, joins me today. Fiverr has created millions of jobs and revolutionized the gig economy. It's not just about freelancing—it’s about how you can leverage platforms like Fiverr alongside AI to create opportunities. This conversation could change your life. Let's get into it.

In this episode, James Altucher chats with Micha Kaufman, the visionary founder and CEO of Fiverr. Micha shares how Fiverr reshaped the freelance marketplace by making talent accessible to anyone, anywhere. They discuss how the gig economy has evolved, the role of AI in freelancing, and why adaptability is the key to thriving in the modern workforce. Micha’s insights reveal the strategies that made Fiverr a global platform connecting millions while changing how businesses access talent.

1. How Fiverr revolutionized freelancing by creating a catalog-based marketplace and simplifying the hiring process.
2. The impact of AI on freelancing—how it’s creating new opportunities and enhancing productivity for creatives and businesses alike.
3. The future of the gig economy and why adaptability is crucial in a rapidly evolving job market.
4. Fiverr’s viral growth strategy and what entrepreneurs can learn about building a two-sided marketplace.
5. The role of human creativity in the age of AI, and how freelancers can maintain their edge.

• [01:30] Introduction and Overview of Fiverr
• [03:42] The Birth of Fiverr: Inspiration and Early Challenges
• [05:56] Fiverr’s Unique Approach to Freelancing
• [10:18] The Gig Economy and Fiverr’s Impact
• [13:36] Adapting to Market Needs and Growth
• [20:48] Fiverr’s Viral Growth Strategy
• [25:49] AI’s Impact on Jobs and Services
• [32:23] Freelancers and AI Tools
• [40:46] Fiverr’s Evolution with AI
• [46:16] Going Public: Fiverr’s Journey
• [49:53] Conclusion and Final Thoughts

• Fiverr - Official Website
• The Gig Economy by Diane Mulcahy
• Micha Kaufman on LinkedIn
• James Altucher’s Blog