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Horizons Pod with Nate Desmond

Horizons Pod with Nate Desmond

著者： Marketing insights from the cutting edge of growth
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 Subscribe at: https://horizonspod.com/ Join Nate Desmond as he dives deep into modern marketing. Each week, you'll hear war stories and tactical breakdowns from growth operators who've scaled products from zero to millions – from consumer apps saving tens of millions in acquisition costs to B2B companies charting their course to $100M+ in revenue. This isn't theory – it's a weekly masterclass in growth strategy, featuring makers and marketers who've built the products you use daily. Each episode unpacks the hidden mechanics behind viral loops, marketplace dynamics, enterprise sales motions, and acquisition strategies that actually work.

horizonspod.substack.comNate Desmond 経済学
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  • Stop Being Afraid To Raise Your Prices with Ryan Delk | Horizons Pod

    Stop Being Afraid To Raise Your Prices with Ryan Delk | Horizons Pod
    2025/05/20
    Listen now on YouTube, Spotify, and Apple.—Ryan Delk is the CEO and Founder of Primer, a platform that helps the top 1% of teachers launch microschools in their communities, and he’s spent the last decade building tech companies like Square, Gumroad, and Omni.Here’s some of my takeaways from this week’s episode…1/ 🎯 High Agency > High Experience: The best leaders aren't just experienced—they believe they can shape outcomes through action. Look for people who take ownership and drive results, regardless of their background or years of experience.2/ 🔄 Unit Economics Are Physics: No amount of growth can overcome broken unit economics. At Omni, even with best-in-class optimization, delivery costs couldn't compete with Amazon-normalized pricing expectations. Know your numbers before scaling.3/ 🎓 Teachers Are Natural Entrepreneurs: Great educators already have key founder traits—managing ""customers"" (parents), handling budgets, and leading teams. The key is giving them tools and removing bureaucracy to let their entrepreneurial spirit thrive.4/ 🔍 Talent Discovery > Talent Competition: Build structural advantages by finding exceptional people from non-traditional backgrounds. Focus on undiscovered talent (young or career-switchers) rather than competing for the same Stanford/Google pool.5/ 🏗️ Market Problems Need Market-Level Solutions: When facing regulatory roadblocks, sometimes you need to change the system instead of just working within it. Primer's success in changing Florida education law shows the power of tackling root causes.6/ 💪 Quality Control Through Technology: Scale quality by building systems that automate quality control. Primer's platform tracks learning velocity and suggests corrections, allowing less-experienced teachers to deliver consistent results.7/ ⚡ Speed vs. Quality is a False Choice: Top performers can maintain extremely high quality while moving quickly. The key is finding truly exceptional people and giving them the tools and autonomy to execute.8/ 🎯 Mission Drives Retention: When tackling universal problems few are addressing (like education), mission alignment becomes your strongest retention tool. Top talent will choose impact over traditional career paths when given real agency to drive change.—Where to find Ryan Delk: * Primer Microschools: https://primer.com/* LinkedIn: https://www.linkedin.com/in/delk/* X: https://x.com/delk—In this episode, we cover:00:00 The Journey Begins: From Banking to Tech 05:07 Square's Hyper-Growth: Lessons Learned 09:27 The Talent Advantage: Attracting Undiscovered Talent 14:24 Building a Team: The Importance of Barrels 20:32 Gumroad: Navigating Growth and Pricing Strategies 27:08 The Indie Creator Movement: Word of Mouth Success 37:21 Sustainable Growth: Avoiding Reliance on Big Launches 37:35 Navigating Different Business Models 38:58 Lessons from Building Omni 42:17 The Trojan Horse of Rentals 45:09 Customer Acquisition Strategies 48:15 Understanding Business Equations 49:56 The Birth of Primer 53:09 Pivoting to Micro Schools 56:58 The Entrepreneurial Spirit of Teachers 59:31 High Agency in Education 01:02:23 Lightning Round—Obligatory disclaimer: I've worked at YouTube and Google for about a decade in various marketing teams. Nothing I say in my personal spaces is necessarily endorsed by them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit horizonspod.substack.com
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    1 時間 3 分
  • The Caveman Approach To Email Marketing with Jesse Hanley | Horizons Pod

    The Caveman Approach To Email Marketing with Jesse Hanley | Horizons Pod
    2025/05/13
    Listen now on YouTube, Spotify, and Apple.—Jesse Hanley is a marketer-turned-founder who went from running digital marketing at Gold's Gym Australia to building Bento, where he's proving that email marketing platforms don't need venture funding or aggressive growth to deliver enterprise-grade capabilities.Here’s some of my takeaways from this week’s episode…1/ 🎯 Keep It Simple, Keep It Consistent: The most profitable email accounts aren't complex snake-tree automations—they're ""caveman"" approaches focused on consistent, valuable communication. Success comes from knowing your customers well and maintaining regular touchpoints.2/ 🧪 A/B Testing Is Often Busy Work: Most A/B testing in email marketing suffers from flawed metrics (like open rates affected by bots) and insufficient sample sizes. Focus on revenue and conversions instead of getting lost in headline optimization.3/ 📈 North Star = ""Expected & Wanted"": Every email decision should pass two tests: Do users expect this email? Do they want it? This simple framework helps cut through the noise on everything from image usage to send frequency.4/ 🎭 Brand > Performance Marketing: While performance metrics matter, brand-building through multiple channels creates compound effects. Don't dismiss ""old school"" marketing—conferences, sponsorships, and broad brand presence often drive unexpected value.5/ 🎨 Personalization Is Often Overkill: For most businesses (especially with <10k subscribers), complex personalization flows aren't worth the effort. Focus on nailing the basics: clear welcome series, consistent newsletters, and timely transactional emails.6/ 🎯 Measure What Matters: Skip vanity metrics like open rates. Focus on concrete business outcomes: credit card signups, revenue, or specific conversion actions that tie directly to business growth.7/ 🤖 AI Should Enhance, Not Replace: The best AI implementations subtly improve existing workflows rather than creating flashy new features. Focus on reducing friction in common tasks versus building AI-powered bells and whistles.8/ 📊 Quality > Quantity in List Building: Resist the urge to rapidly scale your email list through paid growth or cross-promotion networks. A smaller, highly-engaged list often drives more revenue than a large, unengaged one.—Where to find Jesse Hanley: * Bento: https://bentonow.com/* LinkedIn: https://www.linkedin.com/in/jessehanley/* X: https://x.com/jessethanley/—In this episode, we cover:00:00 Introduction and Backgrounds 05:09 The Journey of Learning to Code 15:08 Building Bento and Early Challenges 25:40 Customer Engagement and Support Strategies 27:31 Crafting Effective Marketing Emails 35:38 Balancing Marketing Strategies for Growth 41:27 The Art of Personalization in Email Marketing 50:06 Metrics That Matter: Evaluating Email Campaign Success 55:31 Balancing Value and Promotion in Email Content 58:09 Scaling Email Marketing Efforts Effectively 01:05:42 Integrating AI for Enhanced Email Marketing—Obligatory disclaimer: I've worked at YouTube and Google for about a decade in various marketing teams. Nothing I say in my personal spaces is necessarily endorsed by them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit horizonspod.substack.com
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    1 時間 7 分
  • 1 Month of Usage in 48 Hours: Product-Market Fit with Maja Voje | Horizons Pod

    1 Month of Usage in 48 Hours: Product-Market Fit with Maja Voje | Horizons Pod
    2025/05/06
    Listen now on YouTube, Spotify, and Apple.—Maja Voje is the author of Go-To-Market Strategist and founder of Growth Lab, both of which build on her experience with 400+ launches across hundreds of companies.Here’s some of my takeaways from this week’s episode…1/ 🎯 Early Customer Profile > Ideal Customer Profile• Your first 50 customers won't be your ideal ones - and that's OK• Focus on finding customers with: burning pain points, willingness to pay now, adjacency to ideal customers, and low barriers to entry• Start with segments you can actually access and understand, then move upmarket2/ 🧪 Test, Don't Guess• Run actual experiments instead of endless analysis• Use ads to test messaging even before website traffic• Test one variable at a time (positioning, pricing, etc.)• When in doubt, talk to 5-10 customers3/ 💰 Price for Value, Not Competition• Capture 20-30% of the value you create• Start with competitor benchmarking if needed• For AI products, benchmark against human alternatives• Don't waste time finding the "perfect" price before having customers4/ 🎥 Social Proof is Your Best Bet• Real customer testimonials matter more than ever in the AI era• Record testimonials at events when possible• Focus on showing authentic enthusiasm and results• Use this as your first major testing variable5/ 🔄 Seven Go-to-Market Motions• Inbound (content, organic)• Paid acquisition• Outreach/sales• Community building• Account-based marketing• Product-led growth• Events/partnerships6/ 📞 Cold Outreach Still Works• Use data enrichment for mass personalization• Reference specific details about prospects• Start with warm outreach on LinkedIn• Focus on adding value before pitching7/ 🎮 Make Products "Perfect Enough"• For AI products, go beyond bare MVP• Focus on core value delivery• Ensure first impression drives retention• Test with high-touch onboarding initially8/ 📈 When to Add New Channels• When seeing diminishing returns in primary channel• When introducing new products/price points• When entering new market segments• Consider hiring experts vs learning yourself—Where to find Maja Voje: * Maja’s free GTM checklist: https://gtmstrategist.com/gtm-checklist* LinkedIn: https://www.linkedin.com/in/majavoje/* X: https://x.com/majavoje—In this episode, we cover:00:00 Introduction to Go-To-Market Strategies 01:39 Shifts in Go-To-Market Approaches 07:14 Identifying Product-Market Fit 12:16 Understanding Customer Profiles 16:54 Case Study: Loom's Customer Profile 23:17 Overcoming Analysis Paralysis 31:13 The Power of Cold Outreach 42:19 Pricing Strategies for Startups 47:13 Proof of Product-Market Fit 53:06 Handling Failure and Learning 56:38 Structuring Experiments for Results 01:01:32 When to Level Up Growth Strategies 01:05:12 Lightning Round: Quick Decisions—Obligatory disclaimer: I've worked at YouTube and Google for about a decade in various marketing teams. Nothing I say in my personal spaces is necessarily endorsed by them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit horizonspod.substack.com
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    1 時間 6 分

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