Hitmakers: How Brands Influence Culture

著者： Rei Inamoto/Ana Andjelic
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  • Hitmakers is an exploration of cultural influence and how brands create it. Every two weeks, Ana Andjelic, a brand executive, and Rei Inamoto, a creative entrepreneur, talk about brands that made a dent in culture - through their product, aesthetics, content, business model, or technology - and unpack how they did it.
    Copyright 2025 Rei Inamoto/Ana Andjelic
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あらすじ・解説

Hitmakers is an exploration of cultural influence and how brands create it. Every two weeks, Ana Andjelic, a brand executive, and Rei Inamoto, a creative entrepreneur, talk about brands that made a dent in culture - through their product, aesthetics, content, business model, or technology - and unpack how they did it.
Copyright 2025 Rei Inamoto/Ana Andjelic
アート マーケティング マーケティング・セールス 経済学
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エピソード
  • It's a wrap!

    It's a wrap!
    2025/04/03

    In the final episode of Season 1 of Hitmakers, Rei and Ana look back at the core themes that their discussions revolved around: how great products build great brands, why creativity is a mindset not an output, and why the most important thing of all is to care about the work that you are doing.

    • IKEA April Fools
    • Nike Trolls New Balance and Cooper Flagg with 4 Words
    • MayoHaters by NotCo
    • Watch us on YouTube

    Follow Ana here:

    • Newsletter "The Sociology of Business"
    • New book "Hitmakers: How Brands Influence Culture"

    Follow Rei here:

    • Rei's LinkedIn
    • Newsletter "The Intersection"
    • Rei's global innovation firm I&CO
    続きを読む 一部表示
    38 分
  • The State Of Play

    The State Of Play
    2025/03/20

    Demi Moore has a house for her doll collection. David Beckham relaxes by assembling Lego kits. Board games are the preferred Saturday night pastime. Selling toys to adults is a big business, and in this episode, Rei and Ana unpack the reasons behind bag charms, AFOLs (Adult Fans of Lego) and popularity of brand mascots. Rather than seeing these trends as mere nostalgia, we suggest that consumers are increasingly comfortable with the blurred lines between reality and imagination, spurred by AI.

    • Watch us on YouTube

    Follow Ana here:

    • Newsletter "The Sociology of Business"
    • New book "Hitmakers: How Brands Influence Culture"

    Follow Rei here:

    • Rei's LinkedIn
    • Newsletter "The Intersection"
    • Rei's global innovation firm I&CO
    続きを読む 一部表示
    45 分
  • How to Brand Technology

    How to Brand Technology
    2025/03/06

    Some of the biggest global brands are tech companies (Apple, Google, Samsung, Nvidia), and in this episode, Rei and Ana explore the branding strategy behind technology. From myth-making to a seamless omnichannel experience to translating narratives into user interface, we are looking at how branding of tech is different.

    • Watch us on YouTube

    Follow Ana here:

    • Newsletter "The Sociology of Business"
    • New book "Hitmakers: How Brands Influence Culture"

    Follow Rei here:

    • Rei's LinkedIn
    • Newsletter "The Intersection"
    • Rei's global innovation firm I&CO
    続きを読む 一部表示
    43 分

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