Discover the secrets behind employee engagement and customer retention in the boutique fitness industry as we bring you a conversation with Kylie Bergeson, EDGE's marketing manager. Kylie reveals how a strong internal culture can serve as a catalyst for unparalleled business growth. Learn about the pivotal role employees play in crafting unique customer experiences, especially within franchise environments, and explore strategic solutions to challenges like motivating part-time staff and implementing effective leadership.

Unlock the potential of community-driven business models as we guide gym owners to transition from a lead generation focus to building sustainable community relationships. Drawing from my hands-on experience at Cycle Bar, I share insights into grassroots marketing and the transformative power of member referrals. Elevate your gym's online presence to enhance visibility and trust, ensuring a steady influx of new clients. By prioritizing enriching member experiences and fostering community ties, gym owners can not only adapt but thrive in the ever-evolving fitness industry.

Embark on an insightful journey of rebranding with us as we discuss the evolution from Irate to Edge, with a spotlight on employee-driven growth. Discover how redefining core values through rebranding can lead to sustained success across the health, wellness, and beauty sectors. This episode explores strategic planning for fitness success, especially against the backdrop of limited marketing budgets, and offers innovative ideas to attract new audiences even during quieter periods. Dive into the future with us as we explore Edge's platform and its potential to revolutionize business operations across industries.

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