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As one of the most famous movie stars in the world, there aren’t many places Bruce Willis can feel comfortable. He decides to exit Los Angeles and seek solace in a tiny Idaho town in the hopes he can blend in as a regular guy. But can anyone thirty feet tall on movie screens ever seem small?

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An incident involving an angry Willis and even angrier police officers prompts the star to rethink his life in the spotlight. Just when Willis has had enough, an accident opens the door to a different life in Hailey, Idaho.

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Willis ventured into big business with his gimmicky Planet Hollywood franchise, but after being a quiet Hailey resident for several years, Willis buys and renovates a restaurant and bar, and soon an old movie theater. When blockbuster Hollywood premieres start happening on Hailey's main street, residents soon realize that Willis' persona casts a big shadow.

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Bruce Willis opens his biggest investment in Hailey yet—the two-story Mint bar and nightclub. Major acts draw modest crowds, but the real attraction is Willis and his band, who show up unannounced and rock long into the night. But having a major nightlife hotspot in the sleepy town leads to some big city problems, problems that leave some wondering where did the real Hailey go?

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Small town bureaucracy slows Willis’ ambitions, the police go after his inner circle and some Hailey residents are just saying no to Bruce. When lawsuits start popping up, Willis steps out of the shadows and flexes his political muscle. It turns into a statewide battle when the federal government proposes dumping nuclear waste 60 miles away from Hailey.

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Willis announces he’s starring in and producing a major feature film - a Kurt Vonnegut adaptation - that will be shot in the state of Idaho. He even gives some local actors their big screen breaks. But in a bid to retain almost complete creative control, Willis upends both his career and the lives of his Idahoan neighbors.

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Hailey, Idaho isn’t the only small town Bruce Willis wants to remake. He sets his sights on Penn's Grove, New Jersey, his actual hometown, and promises big things to come for the economically-strapped region. But red tape and negative press threaten to leave the town with a broken heart—and leave Hailey wondering if they’re still on Willis’ good side.

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