In this latest episode of Richie & John, co-hosts Richie Roy and John McMullen are joined by Tim Bennett from The Focus Group and TFG Unbuttoned podcasts for an engaging and thought-provoking discussion. Together, they delve into the divisive impact of figures like Robby Starbuck in corporate America concerning DEI and LGBTQ initiatives. Tim shares insights from his extensive experience working with major corporations on LGBTQ marketing strategies, highlighting the gap between corporate lip service and true inclusivity. He provides a candid analysis of where companies, advocacy groups, and the broader community stand in the fight for equality and inclusivity. This episode is a wake-up call to stay vigilant and proactive in advocating for marginalized communities within corporate and consumer spaces.

Takeaways:

• Robbie Starbuck has stirred significant controversy within corporate DEI and LGBTQ programs.

• Many LGBTQ advocacy groups and organizations have lost focus post-marriage equality.

• Financial contributions to advocacy organizations often substitute for genuine inclusivity efforts.

• DEI backsliding is common among mainstream corporations when minor challenges arise.

• A unified and proactive response is crucial for effective LGBTQ advocacy.

• Smaller, local businesses often show more genuine support to LGBTQ issues.

• Current media outlets and channels may not effectively reach LGBTQ consumers.

• Clear, assertive voices are needed to counteract backlash against DEI programs.

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