Adam Wilson is the CO-Founder, Head of Strategy and Creative at D/CAL

Adam Wilson shares his journey from the advertising world to founding his own agency, D/CAL. He emphasizes the importance of understanding subcultures over demographics in modern marketing, the evolution of digital marketing, and how his diverse team drives innovation. Adam discusses the challenges and rewards of building an agency that focuses on real-time audience insights and the creator economy, while also providing valuable advice for aspiring agency founders.

Topics Covered:

• Understanding subcultures is crucial for effective marketing
• The digital landscape transformation
• Diversity in agency teams fosters innovation and creativity
• Real-time audience insights vs traditional demographics
• The agency's success relies on understanding client needs and challenges.
• Working with Co-Founder Tony Hawk
• Authenticity in marketing leads to more resonant brand narratives

You can follow what Adam Wilson is up to on LinkedIn

Connect with Adam:
Website: dcalagency.com
Email: info@dcalagency.com
Social Media: @dcalagency

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Past guests on The Rad Season Show include Courtney Carter, Stacy Peralta, Monica Medellin, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more.

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