Christina Ricke discusses the evolving landscape of accounting careers, emphasizing the flexibility and opportunities available in the industry today. She highlights the unique culture at Pinion, where diverse talent is embraced, and the importance of leadership and employee engagement in creating a positive work environment. Christina also addresses the significance of mental wellness and the firm's commitment to supporting its employees. Looking ahead, she expresses excitement about the future of Pinion as it navigates global partnerships and the impact of technology on the accounting profession.

Key Takeaways

• The accounting industry offers more flexibility than perceived.
• Finding the right fit in a firm is crucial for job satisfaction.
• Diversity in talent is essential for modern accounting firms.
• The role of Chief People Officer is becoming increasingly important.
• Employee engagement can be measured by referrals and satisfaction.
• Retention rates are a key indicator of employee happiness.
• Leadership development is integral to the firm's culture.
• Success skills are vital for professional growth in accounting.
• Mental wellness support is essential in today's workplace.

As Pinion’s people strategy leader, Christina Ricke creates a legacy of talent. She champions change in the areas of recruiting, retention, employee relations, talent development, and human resource consulting.

In Pinion’s brick and mortar and virtual offices from coast to coast, Christina fosters a firm culture of entrepreneurship, continual improvement, and creative destruction that breeds out-of-the-box ideas, innovation, and forward progress. Originally from an ag community in rural southwestern Kansas, she grew up family farming and custom harvesting. To this day, she lives with farmer’s values and loves her continuing involvement with the food and ag industry. Christina Ricke joined Pinion 20 years ago, and eventually led the firm’s community banking practice. She performed tax work, strategic planning, and business development building the firm’s bank-industry presence in the Kansas, Oklahoma and Colorado markets.

But devoted to people issues throughout her career, she became increasingly driven to transition to a role where she now creates career opportunities for the firm’s team members. As a member of the firm’s leadership team, she focuses on understanding the exclusive personality traits that enable each unique team member to flourish. And she continually builds and supports the kind of environment that makes it enjoyable for people to stay and grow as satisfied professionals who continually expand their talents.

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