Most people are only scratching the surface of their technology—using just 10% of what they’ve got. In this thought-provoking episode, Ben and Sia dive deep into why your tech stack might be failing you, not because it’s bad tech—but because it’s underused, overcomplicated, or misaligned with real human needs.

From the everyday neglect of tools like Excel to the rising promise of AI-driven learning, this conversation uncovers the surprising truths about software design, user experience, and digital curiosity in the workplace. Are those fancy features you’re paying for just bells and whistles? Is your business stuck in the comfort zone of outdated tools?

If you're a leader, founder, or just someone who wants to get more out of the tech you already have—this episode is your wake-up call.

🧠 Key takeaways:

✅ 90% of users only tap 10% of their tech stack

✅ User experience trumps fancy features

✅ AI can accelerate learning and usage

✅ Your software should adapt to you—not the other way around

✅ It’s time to get curious, audit your tools, and make your tech stack work harder (and smarter)

🔔 Hit play to rethink the role of tech in your business—and start unlocking the other 90% today.

#TechnologyInBusiness #AIandUX #DigitalTransformation #TechStackAudit #WorkSmarter #BusinessTechTips #GnawOnThis

"We have to scale." ~ Ben Baker

Ben and Syya dive deep into one of the most pressing questions in modern business: Can you automate without losing authenticity? 🤖❤️

Discover why people—not just processes—are the true X factor in business success. From AI-driven customer service to the danger of turning your brand into a faceless machine, this conversation unpacks how to scale without sacrificing soul.

#GnawOnThis:

✅ Are you really caring for your clients—or just saying you are?

✅ Is your automation actually hurting your customer experience?

✅ How can you use AI thoughtfully to boost retention and satisfaction?

Calling All: Startup founder, service provider, or marketing pro, this episode delivers bite-sized wisdom on building tech-enabled, human-centered businesses that stand out in a crowded marketplace.

👉 Listen now to learn how to strike the perfect balance between efficiency and empathy.

#CustomerExperience #BusinessAutomation #AIinBusiness #HumanTouch #CXStrategy #SmallBusinessTips #EntrepreneurPodcast #CustomerRetention #BusinessBites

"I solve problems." - Ben Baker

Ben and Syya dive into what it really takes to stand out in a saturated market. From knowing your unique value to solving your clients’ actual problems and explore how differentiation isn’t just a strategy: it’s a mindset.

#GnawOnThis hot take? Why your pricing should reflect your expertise, not just the going rate, and how changing the conversation around value can help you avoid being seen as a commodity. They also cover the power of finding your niche, understanding your audience, and saying no to clients who aren’t the right fit.

Whether you're a founder, consultant, or creative, this episode is your reminder that people are not just products!

#GnawOnThis:

* How to define and communicate your unique value

* Why solving problems beats selling features

* The truth about pricing and perceived value

* How to attract the right clients, not just any clients

* Ways to shift your positioning in a noisy marketplace

Join us for a candid, no-fluff conversation that will help you build a business that gets noticed—without shouting louder.