In this episode of Getting to the Bottom Line, host Stephanie Smith of New Light Financial Solutions is joined by her husband and business partner, Kris Smith, for a practical breakdown of five key revenue drivers that every business owner should understand. While many entrepreneurs believe increasing sales volume is the only path to more profit, Stephanie and Kris reveal smarter, more strategic levers that can dramatically impact your bottom line—without always needing more customers.

From improving lead generation and conversion rates to maximizing customer retention, purchase frequency, and transaction value, they explain how minor tweaks in these areas can lead to significant gains in revenue, profit, and cash flow. With relatable examples and actionable advice, this episode is your guide to unlocking hidden value already present in your business.

Whether you’re just starting out or looking to scale more efficiently, this conversation will help you get clear on what really moves the needle financially—and how to track it.

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

Thinking about selling your business someday—whether that day is next year or 10 years out? In this episode of Getting to the Bottom Line, Stephanie Smith sits down with lifelong entrepreneur and exit-planning coach Pete Mohr to unpack what “exit ready” really means. Pete explains why the right time to plan your exit is now and how the daily pursuit of creating value sets you up for the highest possible payout when you finally step away.

You’ll hear real-world stories of owners blindsided by forced exits, the shocking ups-and-downs of business valuations, and the critical role clean books and well-documented processes play in boosting your multiple. Pete also shares his 6P framework—Promise, Product, Process, People, Promotion, Profit—and how shifting from operator to owner frees your time, your cash flow, and ultimately your legacy.

Whether you dream of handing the reins to family, selling to employees, or courting private equity, this conversation gives you the mindset, metrics, and milestones to start building an exit-ready business today.

Connect with Pete:
- Book a call with Pete: speaktopete.com
- Free Exit-Ready Assessment: https://theexitreadybusiness.com/

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

In this solo episode of Getting to the Bottom Line, host Stephanie Smith shares a childhood story about a lemonade stand gone wrong—and how it perfectly mirrors what many business owners experience today. No leads. No conversions. No revenue.

Stephanie breaks down two essential financial drivers every business owner must understand: leads and conversion rates. Through simple examples and real-world stories, she helps demystify how you can attract more of the right people and turn them into paying customers. Whether you're just starting out or looking to boost revenue, this episode offers practical, actionable advice to move your business forward—without overcomplicating the math.

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

In this episode of Getting to the Bottom Line, Stephanie Smith sits down with Janine Hayden—owner of Hayden Digital Group and lead-qualification expert—to uncover exactly how smart funnels and interactive quizzes can turn cold prospects into paying customers. Janine shares her journey from self-taught coder to sales-enablement strategist, and explains why asking the right questions up front not only filters out unqualified leads but also educates potential clients and keeps everyone engaged.

Together, Stephanie and Janine dive into the “Core 4” framework for gathering high-quality leads: collecting the right data, optimizing existing lists, raising awareness of all your offerings, and eliminating mismatches. You’ll learn why even small tweaks—like adding micro “yeses” or using AI-powered text-based quizzes—can have a massive impact on your conversion rates, your time investment, and ultimately your bottom line. Whether you’re running a service-based business or managing a larger team, these actionable insights will help you make more strategic, data-driven decisions so you can generate more revenue without constantly chasing new traffic.

Get Janine's Lead Flow Fix: https://leadflowfix.com

Connect with Janine online through LinkedIn at linkedin.com/in/janinehayden or IG: @streamlinedcoach

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

In this solo episode of Getting to the Bottom Line, Stephanie Smith tackles one of the most misunderstood topics in small business: cash flow. While most business owners obsess over profit or revenue, the real reason businesses fail is a lack of cash. Stephanie walks you through why cash—not profit—is the lifeblood of your business, how to track it, and what metrics actually matter when managing your money.

Using real-world examples (and a bathtub analogy you won’t forget), she breaks down the six drivers of cash flow: receivables, inventory, payables, asset purchases, debt, and equity. You'll learn how these levers impact the money moving in and out of your business—and why your P&L might be lying to you. This episode will give you the clarity and confidence to make smarter, cash-savvy decisions starting today.

Plus, Stephanie shares how you can book a free Cash Flow Strategy Session to uncover the hidden leaks in your business finances and take your growth to the next level.

Schedule your FREE Cash Flow Strategy Session today: https://tidycal.com/newlightfs/strategy

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

In this solo episode of Getting to the Bottom Line, Stephanie Smith breaks down a topic that every business owner needs to understand but few actually master: the difference between revenue, profit, and cash flow. If you’ve ever wondered why your sales look great on paper but your bank account still feels tight, this episode is for you.

Stephanie walks through how each financial metric plays a role in your business, why cash flow is king, and how a high-revenue company can still fail without it. She shares practical examples—including the hidden costs of doing business, the dangers of ignoring receivables, and how seasonal shifts impact your financial strategy. Plus, she introduces a free five-day email course to help you take control of your cash flow starting now.

Get the free 5 day email course to master your business cash flow: https://newlightfs.com/cashflow/

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

Marketing doesn’t have to be overwhelming or expensive—especially when you have a clear framework to follow. In this episode of Getting to the Bottom Line, Stephanie Smith sits down with global marketing strategist and digital nomad Eric Dingler to break down the four essential stages of his Marketing Momentum Framework: Awareness, Consideration, Purchase, and Advocacy.

Eric shares real-world insights from his travels to 15+ countries and how constantly being a “first-time customer” helped him pinpoint what makes a brand stand out. Learn how small businesses can turn silently satisfied customers into vocal raving fans, the power of email marketing, and why your Google Business Profile could be your most overlooked asset. Whether you're a local business or a service-based professional, this episode will help you boost revenue, retention, and referrals.

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

In this powerful episode of "Getting to the Bottom Line," I sit down with Money Mindset Expert Pericles Rellas to talk about the hidden beliefs and subconscious patterns that silently sabotage business success. With over 25 years of experience, Pericles has helped individuals and entrepreneurs reset their "financial thermostat"—the internal setting that dictates how much wealth we allow ourselves to earn, keep, and enjoy.

We dive into the four-step process to clear financial blocks, what it means to truly be open to receiving money, and why more income doesn’t always equal less stress. Whether you're constantly feeling behind, breaking even, or not enjoying the wealth you’ve built, this conversation will give you fresh insights and practical tools to transform your relationship with money—personally and professionally.

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit