Let’s bust some myths, shall we?

After 10+ years in the influencer game, I’ve heard it all. Things like:
“You have to post 24/7.”
“You can’t grow unless you’re everywhere at once.”

And honestly? That advice is exhausting. Especially for mom creators trying to juggle it all.

Here’s what I wish more motherhood influencers knew: You don’t have to do everything. You just have to do more of what actually matters.

That’s why in this episode, I’m breaking down:

• Why more content ≠ more growth (and what to focus on instead)
• The rise of “comfort creators” and how to lean into your personality
• Why long-form content is back (and better than ever)
• What brands are really looking for in 2025 (hint: it’s not a picture-perfect, aesthetic feed)
• How many platforms you actually need to be on to succeed as an influencer

Plus, I’m answering your biggest Qs:

• Do you really need to niche down?
• How do you keep brand deals from feeling forced?
• Is TikTok Shop still worth the hype?
  
  

If you’ve been feeling stuck, burnt out, or straight-up over it… this one’s for you.

Let's be friends! Find us on Instagram @itgirlagency https://www.instagram.com/itgirlagency/

This week, I’m chatting with my girl Emily Vondy, and we’re getting into the messy, honest, sometimes hilarious reality of being a mom on the internet (without relying on your kids for content).

Emily’s built an audience of over a million by being wildly relatable and hilarious, but she’s also chosen to stop showing her kids’ faces online. We talk about what led to that decision, how it’s impacted her brand, and how to stay true to yourself (and your values) even when it’s hard.

If you’ve ever felt torn between “this is too good not to post” and “this doesn’t feel right,” you’re gonna love this one.

Listen in as Emily gets real about:

• The moment she knew she was never showing her kids’ faces online again
• How she finds that sweet spot between sharing honestly and keeping things private
• Why she’s okay with a brand deal falling through if it doesn’t align with her values
• The pressure that comes with knowing your kids (and everyone they know, teachers, peers, etc.) will see your content
  
  

About Emily Vondy:
Emily is a creator, mom of five, and everyone’s favorite golden-retriever-energy bestie on the internet. Whether she’s writing songs, reenacting toddler drama, or just keeping it real about life in the chaos, she’s here to remind you that you’re not alone.

Let's be friends! Find us on Instagram @itgirlagency https://www.instagram.com/itgirlagency/

Tired of fighting to secure brand deals (and to get paid GOOD money for the work you put in)? Say less.

Today, I’m bringing in our resident Queen of Negotiation here at ItGirl Agency, Eve, on the show to break down:

• How to stand on business with brands: Why lowball offers from brands don’t fly at IGA
• Eve’s secret to badass negotiation (and why she never backs down)
• How Eve knew she was meant to work in influencer management
• What it’s really like to be a content creator, and how to know if influencing will be sustainable for you (hint: it wasn’t for Eve! More about that in today’s episode)

About Eve Hlavatovic:
Eve Hlavatovic serves as the Head of Talent at It Girl Agency, a boutique management firm specializing in motherhood influencers. Based in Brooklyn, Eve is known for her passion for negotiation, exploring local bakeries, and anything people-based. Eve is dedicated to fostering authentic relationships and delivering tailored support.

Let's be friends! Find us on Instagram @itgirlagency https://www.instagram.com/itgirlagency/