Join host Stephen Lowisz on this compelling episode of GTM Secrets as he sits down with Christy Banky, VP of Marketing at SMG, to uncover the secrets behind mastering go-to-market strategies and demand generation. With a career spanning technical writing, marketing communications, and data-driven demand gen, Christy shares her unique approach to blending creativity with analytics to drive meaningful results.

Hear Christy talk about her evolution as a marketing leader and her formula for aligning sales and marketing teams to achieve remarkable success, including a 450% increase in B2B conversions. Learn how she incorporates metrics into communication strategies and leverages platforms like Sixth Sense to target accounts with precision. From personalized LinkedIn outreach to creating highly segmented, research-driven content, Christy shares actionable strategies that cut through the noise in competitive environments.

The episode also dives into the role of events and one-on-one interactions in building relationships and opening doors with ideal clients. Listen as Christy reflects on the challenges of navigating long sales cycles and adapting demand gen channels amidst shifting trends in SEO, paid media, and intent data.

Finally, discover Christy’s vision heading into 2025, with an emphasis on producing high-value content and doubling down on industry events to connect with audiences offline. Whether you're in marketing, sales, or rev ops, this episode will equip you with fresh insights and strategies for driving growth. Don’t miss it!

Join GTM Secrets podcast host Stephen Lowisz with special guest Derek Boggs as they unpack a masterclass in go-to-market strategies, demand generation, and the art of adapting to unique customer personas. Derek shares his dynamic career path, from his early days at InsideSales (now Zant) to leading marketing initiatives in the physical security industry.

Dive into a thought-provoking discussion on the challenges of reaching diverse audiences in cybersecurity and physical security, and how to build trust in mission-critical markets. Derek reveals the innovative tactics driving growth at LVT, including leveraging AI for content creation, winning high-intent leads through SEO, and deploying guerrilla marketing with their product as the ultimate billboard.

You'll also hear how Derek’s team revamped digital advertising across Google, Meta, and LinkedIn to scale LVT from $15 million to over $250 million in ARR—and how that growth is rooted in delighting customers and delivering results.

Whether you’re a marketer or sales professional, this episode offers actionable insights on tailoring strategies to new industries, adopting intent-driven ABM, and staying agile in evolving markets. Tune in for practical tips, inspiring success stories, and a deep dive into what it takes to scale demand generation at every level of the funnel.

Welcome to GTM Secrets, the podcast where host Stephen Lowisz dives deep into all things go-to-market strategy, sales, marketing, revenue operations, and beyond.

In this episode, Stephen sits down with JD Miller—an accomplished CRO, private equity expert, and author of the upcoming book The CRO’s Guide to Winning in Private Equity. With 25 years of B2B tech sales experience and a history of guiding companies through high-pressure PE-backed environments, JD brings a wealth of knowledge and actionable insights to the table.

Together, Stephen and JD explore topics like:

• The evolving role of the CRO in private equity-backed companies and why alignment across sales and marketing is critical.
• Breaking down the "Rule of 40" and how it shapes strategies in private equity.
• Practical ways to measure, optimize, and align sales and marketing teams to drive results and reduce inefficiencies.
• Cost-effective demand generation strategies in B2B tech—what works today in a challenging landscape.
• The art of motivating teams and maintaining focus in high-pressure, results-driven environments.

JD shares his hands-on, real-world approach to leading go-to-market strategies, demystifying metrics like sales velocity and customer acquisition costs, and providing frameworks that leaders can immediately apply in their businesses. Whether you're involved in private equity or just looking to refine your GTM playbook, this episode is packed with tactical advice and inspiration.

Don’t forget to check out JD’s new book, The CRO’s Guide to Winning in Private Equity, available for pre-order now!

What does it take to truly resonate with technical audiences like DevOps professionals? Join Stephen Lowisz and Derek E. Weeks, CMO of Katalon, as they explore the art and science of go-to-market strategies in the B2B software world. With over 30 years of marketing experience, Derek shares invaluable insights into reaching skeptical, hyper-curious personas with authentic, human-centered campaigns.

This engaging conversation dives into the challenges of B2B marketing, including creating demand in complex industries and overcoming resistance to promotional hype. Derek unpacks his passion for community-led marketing, offering actionable tips on building thriving communities that drive both trust and revenue. From engaging your first 10 participants to scaling a community to 100,000 members, Derek outlines proven tactics for success.

Discover how to align community-building efforts with business goals and measure their direct impact on revenue—a unique perspective that Derek outlines in his book, Unfair Mindshare. Whether you're curious about leveraging forums, Slack groups, or in-person networks, this episode offers a roadmap for marketers aiming to create meaningful connections in their industries.

Connect with Derek Weeks on LinkedIn to continue the conversation, and don’t forget to check out Unfair Mindshare on Amazon to take a deeper dive into his community-driven approach to marketing.

Get ready for an insightful deep-dive into cutting-edge go-to-market strategies with host Stephen Lowisz and guest Dasha Samson, Director of Demand Generation at inMoment. Together, they unravel the art and science of demand gen, with fresh takes on topics like account-based marketing (ABM), hyper-targeted personalization, and the pivotal role of data in driving success.

Discover how Dasha uses tools like Terminus and Dream Data to optimize targeting and segmentation, craft tailored customer journeys, and keep acquisition costs under control. Learn about the practical ways AI is reshaping marketing, from streamlining content creation to enriching customer insights. And don’t miss Dasha’s tips on balancing BDR efforts with ABM strategies and using customer experience (CX) insights to fuel growth.

This episode is packed with actionable insights for marketing pros looking to stay ahead in an evolving landscape. Whether you’re an ABM enthusiast, interested in CX, or searching for innovative ways to scale your demand gen efforts, this conversation has something for you.

Tune in and connect with your next big idea!

Join Stephen Lowisz and Div Manickam in this thought-provoking episode of "Studio Sessions," where he dives deep into transformational insights that inspire personal growth and peak performance. Stephen and Div explore strategies for elevating leadership, developing resilience, and unlocking untapped potential in both professional and personal life.

Through engaging stories, practical advice, and groundbreaking ideas, this episode offers a roadmap to mastering challenges and achieving success. Whether you're a budding entrepreneur, seasoned leader, or someone seeking inspiration, Stephen’s candid discussions will leave you motivated to take action.

Don't miss this dynamic session packed with wisdom, tools, and real-world examples to help you thrive—today and every day.

Join Stephen Lowisz as he dives deep into the world of go-to-market strategies with marketing expert and entrepreneur Keith Wright. From the boardrooms of General Motors and Google to building his own venture, SweepLift, Keith’s story is packed with valuable lessons and actionable insights.

In this episode, you’ll discover how Keith leveraged incentives to revolutionize lead generation, developed strategies to overcome challenges in digital advertising, and mastered platforms like LinkedIn and Meta for B2B marketing. Whether you’re dealing with bots, struggling to optimize ad spend, or looking for that perfect campaign formula, their conversation unpacks it all.

Stephen and Keith also explore the nuances of creative messaging, scaling campaigns, and understanding what truly catches your audience’s attention. Packed with practical tips and engaging anecdotes, this episode is a must-listen for anyone interested in sales, marketing, and data-driven advertising.

🔗 Don’t miss this episode—tune in now and get ready to elevate your go-to-market game!

Join host Stephen Lowisz as he sits down with Jean-Paul Elbekian, a marketing leader in the consumer financing space, to uncover the secrets behind creating a frictionless go-to-market experience in home improvement financing. Jean-Paul dives into how his company uses cutting-edge technology and user-friendly design to simplify the financing process—bringing results as seamless as scanning an ID and receiving a decision in just 30 seconds.

This engaging conversation highlights the power of partnerships and the importance of relationship-driven growth over relying solely on traditional advertising. Together, they explore the intricacies of marketing to home service professionals, why understanding your audience's unique needs matters, and how outbound marketing still holds strong in a skeptical digital age.

The episode also dives into the role of AI, the value of first-party data, and the future evolution of MarTech in shaping personalized and efficient marketing strategies. With recurring themes of simplicity, innovation, and maintaining a human connection, this episode is packed with insights for anyone navigating the complex world of GTM strategy.

Tune in and discover how to approach business with a long-term mindset while staying ahead in an era of constant marketing transformation.