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What if your website is actually turning people away instead of converting them into clients? In this episode, Sasha sits down with Mary Blackiston, a conversion copywriter who transforms dry, robotic law firm content into persuasive, human-centered copy that actually converts.

📰 About Mary Blackiston:
Mary is a copywriter with a deep focus on conversion. She helps law firms ditch the generic “we fight for you” language and finally sound like real people that clients actually want to call. Her superpower? Making service pages, homepages, and bios sound human, emotional, and persuasive.

👉 Sasha and Mary explore:
— Why most law firm websites are leaking leads because of bland content

— How Mary turns “meh” content into magnetic, high-converting copy

— The danger of sounding like every other lawyer online

— Real examples of law firm copy that actually books more consults

— How to tell if your current content is helping or hurting your business

👉 Main Takeaways from the Episode:
— Start by auditing your homepage and law firm landing pages to make sure they don’t sound like every other firm.

— Eliminate legal jargon and tired phrases like “aggressive advocate” or “we fight for you,” and replace them with clear, emotional language that connects.

— Write your website copy the same way you’d talk to a potential client in person – like a human, not a legal textbook.

— Shift the focus of your content from your credentials to your clients’ needs by showing empathy and understanding their pain points.

— Read your content out loud and ask yourself if it makes you feel anything; if it doesn’t, rewrite it to inspire trust and action.

📞 Connect with Mary Blackiston:

• Website: http://www.thryvedigitalmarketing.com/

• LinkedIn: https://www.linkedin.com/in/marybblackiston/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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What if you could turn a $1M/year firm into $2M in annual profit, without adding 80 hours to your week or guessing your way through it? In this episode, Sasha Berson hosts Hamid Kohan, a Silicon Valley engineer turned legal-tech mogul who’s helped scale nearly a thousand law firms. They break down the exact blueprint, from virtual staffing to backend systems to AI, that law firm owners can follow to explode profitability.

📰 About Hamid Kohan:
Hamid Kohan is the founder of LegalSoft, MedVirtual, Presence360, Practice.AI, and several other companies that serve the legal and medical industries. His work focuses on helping firms grow through a combination of staffing, systems, and technology. He also co-owns a law firm in California, operating under the state’s non-attorney ownership model.

👉 Sasha and Hamid explore:
— The surprising reason most $1M law firms never cross $2M in profit.

— Why chasing more leads is not the answer (and what to fix instead).

— How virtual staffing actually works, and why your skepticism is costing you millions.

— The fastest way to scale to $10M in revenue and $2M in personal profit.

— What law firm owners must understand about the 50/50 split between front-end and back-end growth.

👉 Main Takeaways from the Episode:
— Build both your marketing engine and operational backend in tandem, as scaling requires both sides growing together.

— Hire virtual staff the smart way. Don’t just “outsource”, integrate them into your workflow to free up your attorneys and boost capacity.

— Plug in AI tools to automate intake, records summary, and document drafting.

— Shift your mindset from “lawyer with a business” to “business owner who runs a law firm”, then act like a CEO.

📞 Connect with Hamid Kohan:

• Website: https://www.legalsoft.com/

• LinkedIn: https://www.linkedin.com/in/hamid-kohan-0367276

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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Drowning in busy work? You’re not alone. In this episode, Sasha Berson sits down with Lindsey Corbin, founder of Delegate.Legal, to talk about how outsourcing paralegal tasks can help attorneys get their time - and sanity - back.

Even if you’re not in trademark or copyright law, what Lindsey shares will open your eyes to how delegation can free you up to grow your firm and enjoy your life.

📰 About Lindsey Corbin:
Lindsey is the founder of Delegate.Legal, a specialized outsourced paralegal service supporting trademark and copyright lawyers. With a background in private equity legal ops and years of high-level experience, she’s on a mission to help law firm owners build businesses that don’t consume their lives.

👉 Sasha and Lindsey explore:

— Why your “busy” is costing you real money.

— How to delegate without losing quality or control.

— The emotional and financial cost of doing work that drains you.

— Whether going to law school is worth it – and Lindsey’s candid take.

— Why you should design your ideal life first – and say no to everything that’s not that.

👉 Main takeaways from the episode:

— Stop doing $50/hour work if you want to earn $500/hour, delegate it.

— Use outsourced paralegals to free yourself up for higher-value tasks.

— Treat your law firm like a business by investing in scalable systems.

— Build a team that allows you to focus on what you do best, not what just needs to get done.

— Design your ideal life first, then make every business decision in alignment with that vision.

— Recognize that not having a JD doesn’t mean you can’t build a wildly successful legal business.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Lindsey Corbin:

• Website: https://delegate.legal/lindsey-corbin/

• LinkedIn: https://www.linkedin.com/in/lindsey-corbin/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/