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Future Commerce

Future Commerce

著者: Phillip Jackson Brian Lange
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Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism. Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus©2024 Future Commerce マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 哲学 社会科学 経済学
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  • Gen Z's New Retail Experience Blueprint
    2025/07/18

    How is the next generation redefining what it means to shop, connect, and co-create in physical spaces?

    Grab a pen and get ready to take some notes because Melissa Gonzalez and her firm, MG2 Advisory, have cracked the Gen-Z code through groundbreaking new research. But make no mistake, this isn’t more one-size-fits all data about a large, and highly nuanced, cohort. This is granular research that unpacks the social, behavioral, and psychological forces impacting how different Gen Z personas shop.

    This week, we’re learning how brands can leverage powerful tools that Gen Z is already wielding to level up their physical retail experiences: nostalgia, authenticity, sustainability, and co-creation. Listen now to get Melissa’s data-driven blueprint for designing meaningful brand experiences.

    Multiplayer This, Co-Creator ThatKey takeaways:
    • Values vs. Value Tension: 94% of Gen Z shops with values in mind (authenticity, transparency, humility, sustainability), but economics still drive final decisions
    • Co-Creation Imperative: Three out of four Gen Z consumers want to be collaborators in the brand journey, extending beyond product customization to store design, layout, and programming
    • Nostalgia as Currency: Y2K and 2000s aesthetics dominate Gen Z's desire for nostalgic comfort, with apparel and fashion brands leading the charge through vintage-inspired experiences and activations
    • Technology Extends Instinct: Successful retail tech either reduces friction through operational efficiency or creates deeper immersion. Anything in between feels like novelty and lacks authenticity
    • [00:09:15] "The reason why it doesn't always win their wallet share is because economics still matter. But if there's a great desire for it... if a brand or retailer can get it right and enable it, there's a big opportunity there because they're helping consumers live those aspirational values." – Melissa
    • [00:14:59] "Three out of four... want to be co-creators and collaborators in the brand journey. Store design, product customization... but you don't see it often in store design, I think... there's a real opportunity because you're getting validation buy in." – Melissa
    • [00:28:30] "You have to have a team... you have to always understand the zeitgeist and how generations are evolving... because it's not a one-size-fits-all answer that's going to remain static." – Melissa
    • [00:38:36] "What about it is going to feel more ethereal and more immersive... What are you giving people? Why are they getting out of their house? Why are they getting out of their phone? Why do they feel like they have to engage with this physical experience?" – Melissa
    In-Show Mentions:
    • New 2025 Gen Z Research
    • Our Upcoming Webinar with MG2 Advisory
    • The Pop-Up Paradigm book
    • Retail Refined podcast
    • MG2 Advisory
    Associated Links:
    • Check out Future Commerce on YouTube
    • Check out Future Commerce+ for exclusive content and save on merch and print
    • Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
    • Listen to our other episodes of Future Commerce

    Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

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    53 分
  • *TEASER* Visas, Phones and the Verified Web
    2025/07/17

    Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus

    • 🆕 Access to our newest analysis feature for members, Field Notes, our retail space analysis briefing. Featuring brands like Swatch, Printemps, and Skims.
    • Access to our new Word of Mouth Index with Fairing, a brand new member benefit
    • Save 15% on Future Commerce print journals and merch
    • Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS)
    • Ad-free episodes and bonus content!
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    13 分
  • Commerce Crashes Cannes
    2025/07/11

    Philip dials in from London to chat with “marketing mercenary” Michael Miraflor, who’s fresh off his eighth year at Cannes Lions. And after the LinkedIn Thought Leader Industrial Complex weighed in on this year’s event, he is ready to share some thoughts. In this episode, we dissect how the prestigious festival has fractured into three simultaneous conferences, each serving different masters in an industry grappling with AI anxiety, platform consolidation, and the eternal tension between craft and commercialism. Listen now if you’re also wondering, what does creativity even mean anymore?

    French Riviera Dreams vs. Silicon Valley AnxietyKey takeaways:
    • Cannes Lions 2025 operated as three distinct conferences simultaneously, reflecting the industry's cultural fragmentation between traditional creativity, advertising channels and platforms, and bougie networking events.
    • AI seemingly dominated every conversation, with industry professionals making dark jokes about replacement theory.
    • Retail media networks and tech platforms have fundamentally altered the festival's ecosystem and vibe, creating productive tension between creative celebration and commercial necessity.
    • Post-festival controversies surrounding AI usage highlight our industry's evolving discourse over the role of authenticity and efficiency in creative work.
    • “If you took away all of the tech companies and platforms and big agencies from the beach, what would Cannes Lions be reduced to? I don't know if it would even make enough money to sustain still having that award ceremony in 2025." – Michael Miraflor
    • "It was inevitable that every other conversation that you would have would become one about AI replacement theory to a certain extent. Or, you know, jokes about how this year feels like we're all on the Titanic." – Michael Miraflor
    • "I find it interesting that a lot of the criticism comes from people who have jobs in creativity that I think are quite elite jobs. In my field, I feel like we're all quite lucky to be where we are…We can be critical, and I think my job has been to be critical... But I also think that we all have some element of privilege to be able to do that kind of work." – Phillip Jackson
    In-Show Mentions:
    • The Cannes Lions AI Controversies
    • MrBeast thumbnail app controversy
    Associated Links:
    • Check out Future Commerce on YouTube
    • Check out Future Commerce+ for exclusive content and save on merch and print
    • Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
    • Listen to our other episodes of Future Commerce

    Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

    続きを読む 一部表示
    55 分

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