What if the secret to scaling your course wasn’t hustling harder—but never launching at all? This episode unpacks the unconventional strategy that turned a simple online course into a seven-figure business in less than a year.

In today's episode, I’m joined by the accomplished Caitlin Bacher, CEO of Scale with Success, a company dedicated to helping coaches and course creators build seven-figure businesses without the stress of launching. After experiencing burnout from the exhausting cycle of live launches, Caitlin discovered the power of evergreen funnels—a shift that allowed her to turn her course into a million-dollar product in just nine months. Her blend of smart strategy and mindset work has helped thousands of entrepreneurs create sustainable, profitable businesses. Today, she leads a thriving multi-million dollar company and continues to champion a simpler, more consistent path to success.

Throughout this episode, Caitlin dives deep into the strategies behind her evergreen model, breaking down the funnel-building process into actionable steps. She shares practical tips on everything from pricing and content creation to optimizing email sequences based on real-time feedback. Caitlin also opens up about the mindset challenges that come with entrepreneurship, including visibility fears and online criticism—and how she overcame them. Her thoughtful, no-fluff insights offer clarity and confidence to anyone looking to grow an online business on their own terms.

Tune in to episode 203 of Joy Found Here as Caitlin Bacher shares how she built a multi-million dollar business without launching, the power of evergreen funnels, and practical strategies for scaling your online course sustainably and confidently.

In This Episode, You Will Learn:

• Caitlin Batcher: From social media manager to course creator (2:44)
• Why launching fails most course creators (9:03)
• Evergreen funnels explained (11:05)
• The funnel is the bedtime routine: Marketing that actually converts (17:17)
• Facing the camera and claiming visibility (22:35)
• Starting your email list and evergreen strategy (27:42)
• Empowerment through entrepreneurship (30:11)
• The journey of building a business (34:14)
• Pricing with confidence and positioning with clarity (39:46)
• Marketing and value proposition (43:47)
• Choosing the right niche—and letting go of the wrong audience (50:52)

Connect with Caitlin Bacher:

• Website
• Facebook
• Instagram

Let's Connect:

• Website
• Instagram

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