After a costly misstep with the wrong web development partner, host Pat Rodgers from RISE sits down with the person who helped turn it all around, Bradley Givens, CEO of Expedition. In this episode of Build Boldly, they dive into what really makes a high-performing website, how to avoid vendor pitfalls, and why investing in the right partner is critical for long-term business growth.

Bradley shares how Expedition helps service-based businesses optimize their websites for conversion, not just aesthetics. They break down why low-cost solutions can cost more in the long run, how to identify the right time to move beyond DIY platforms like Squarespace, and what business owners should demand from their web vendors. Plus, learn how Expedition’s new pricing transparency tool is changing the game for business owners who want clarity and control in their website projects.

Whether you’re planning a new website or trying to fix a broken one, this conversation is packed with real-world insights, hard-earned lessons, and tactical advice for building a digital presence that drives results.

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