What if the hours spent digging through sample libraries for the perfect one-shot could be replaced by an AI prompt that generates it in seconds?

Max Shafer, CEO and co-founder of Just 4 Noise, introduces us to his neural synthesis tool: a one-shot sample generator that promises to eliminate the grind of searching for the right kick, hi-hat or snare, offering producers a faster, more creative workflow for crafting tracks.

Along the way, we visit the roots and evolution of sampling, inspired by A Tribe Called Quest’s People's Instinctive Travels and the Paths of Rhythm. Reflecting on early techniques like Q-Tip’s pause tapes, we imagine how modern AI tools might have shaped golden-era hip-hop and debate what artistic “craft” means in the age of automation.

From the company’s inception as a hackathon project (during which Britney Spears’ Toxic was reimagined as a 90s industrial techno track) to its evolution as a production tool for AI-powered sound design, this episode uncovers the cultural and technological shifts redefining music production. Whether you're a producer, a sampling enthusiast, or just curious about AI’s role in the arts, check it out.

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