Craig Horsley is the Director of Ecommerce Growth Strategy at Revision Skincare and a Digital Marketing Consultant at HRC Digital. As a seasoned leader in creative digital marketing and ecommerce, he has experience in digital and retail media, Amazon Advertising, content, and analytics. Before Revision Skincare, Craig held multiple roles at Galderma, including Digital Marketer and Ecommerce Media Manager.

Ecommerce is fast-paced, with shiny new technologies distracting brands from their goals. As competition becomes fierce and budgets become tighter, how can you drive brand growth while focusing on what truly matters — the customer?

As an ecommerce leader in the beauty and skincare space, Craig Horsley has navigated competitive pressure to increase ad spend. Yet he argues that doubling down on your budget impedes your brand’s share of voice. Instead, you should focus on your brand’s marketplace value by diversifying your budget across marketing and media channels that allow you to convey an authentic brand voice.

In today’s episode of Ecom Experiences, Samir Balwani sits down with Craig Horsley, the Director of Ecommerce Growth Strategy at Revision Skincare, to discuss evolving your brand strategy in a competitive market. Craig shares strategies for budget prioritization, fundamental advice for new marketing leaders, and how he stays ahead of the digital curve.