Writing a book can feel like a huge undertaking, but Eric Jorgenson, CEO of Scribe Media, makes it feel achievable—and even exciting. In this episode, he shares how writing, publishing, and marketing a book can help health professionals and entrepreneurs build authority and grow their businesses. From using AI to streamline the writing process to positioning your book for maximum impact, Eric breaks it all down in a way that’s practical and easy to follow. He also shares why focusing on your expertise is one secret to creating a book that resonates with readers and drives real results.

Eric brings a fresh perspective to the publishing process, making it less about chasing royalties and more about creating opportunities. We talk about the power of niching down, how to market your book effectively, and why audiobooks are more important than ever. Whether you’re just starting to toy with the idea of writing or ready to take the plunge, Eric’s advice will leave you inspired and ready to take action.

And if you’ve ever dreamed of creating more freedom in your life, our FREE eBook, The Health Professionals Playbook for Adding Multiple Streams of Income, is here to help. It’s full of easy strategies to grow your income without being tied to your practice. Download it now: https://bit.ly/42YnYki.

Timestamps

[00:02:20] Author authority in health care.

[00:05:00] Book writing goals and strategies.

[00:06:24] ROI of book writing process.

[00:09:28] AI's role in writing quality.

[00:13:41] Monopoly through precision in niches.

[00:14:37] Writing and publishing freedom.

[00:18:45] Importance of audiobooks in publishing.

[00:21:09] Marketing strategies for authors.

[00:25:35] Writing a book isn't one decision.

[00:29:10] Realistic vs. unrealistic goals.

[00:34:10] Using books to build business.

[00:35:32] Building trust at scale.

Memorable Quotes

"Figure out what you're actually trying to solve for. And that's what I always do. I will never point somebody to a supplement without asking them, have you had some blood work done?" [00:12:15] – Eric Jorgenson

"If you're going to be in a business, at least be in something you really care about and it's meaningful and is going to truly solve a global problem, which is health." [00:16:17] – Eric Jorgenson

Connect with Eric Jorgenson

Website: https://www.ejorgenson.com/

Instagram: https://www.instagram.com/erjorgenson/

X/Twitter: https://x.com/ericjorgenson

LinkedIn: https://www.linkedin.com/in/erjorgenson

Links Mentioned In This Episode

If you’re keen to check out Scribe Media, they’ve made it so easier to help you publish your next book. https://scribemedia.com/?utm_source=ambassador&utm_medium=mindsharecollaborative&utm_campaign=founders&utm_id=mindsharecollaborative

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Produced by Evolved Podcasting: www.evolvedpodcasting.com