In this episode of The Hannah Hammond Show, I sit down with my good friend and marketing powerhouse, Jason Wojo. Jason isn’t just another guy running ads, he’s a strategist who’s managed over $35 million in ad spend and generated close to $150 million in revenue for his clients. With 1.5 million followers across his platforms, Jason has mastered the art of combining authenticity and boldness to dominate the digital advertising game.

We dive deep into the realities of building a personal brand and business in a world where organic growth alone won’t cut it. Jason shares eye-opening stories about the pitfalls of relying on virality and why paid ads aren’t just a luxury they’re the key to scalability and stability. From a Shopify seller’s $4 million warehouse mistake to his personal journey of turning struggles into success, Jason doesn’t hold back.

We also explore the psychology behind social media, the importance of crafting irresistible offers, and what it takes to thrive in a highly competitive space. Jason’s transparency, humor, and relentless drive make this a conversation you don’t want to miss—especially if you’re looking to level up your business and mindset.

Key Moments:
1:30 Jason Wojo Intro
2:30 The Importance of Paid Advertising for Business Growth
6:12 Choosing Content Strategy
13:00 Navigating Backlash and Viral Success
25:00 Jason’s Advice on Starting with Limited Resources
28:00 Why Referrals and Organic Growth Aren’t Sustainable
36:00 Learning Emotional Intelligence as a Business Leader
40:00 The Emotional Toll of Entrepreneurship
4800 Lessons Learned About Hiring and Team Building
54:08 How Upbringing Shapes Money Mindset
59:00 The Struggles of Dating as a Young Entrepreneur

Jason Wojo Bio:
Jason Wojo is 9 figure advertiser who has spent $34m online and generated $148M which is 4X ROAS historically. Jason runs ads for big names like Andy Elliott, Pace Morby, Kris Krohn, Justin Waller and Ryan Pineda. Jason is also featured in the Forbes Business Council and 30 Under 30 in NY Weekly Along With Taking Wojo Media, his marketing firm, to 8 figures and an Inc 5000 nomination.

Jason's IG - @thejasonwojo
Jason's Website - https://www.thewojomedia.com/