From Bleachers to Brand - Navigating College Sport Marketing and Fan Engagement
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From Bleachers to Brand - Navigating College Sport Marketing and Fan Engagement
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[Disclaimer: The opinions in this episode are of my own accord and DO NOT reflect the opinions of any respective organization or institution.]
With the recent rise in popularity of American collegiate football, organizations have taken note on the importance of proper (sport/s) fan engagement and marketing. I spoke with Allison Kelly, the Director of Marketing and Fan Engagement at the University of Kansas.
We spoke about her (hectic) daily schedule, what the people with headsets on the sidelines actually do, and how her perception of sport/s has changed since she works full-time in the industry.
I hope you enjoy the episode!
Connect with Allison on LinkedIn here -(https://www.linkedin.com/in/allisonakelly0906/)
Please let me know if you have any questions or inquiries:
contact@nathanmerkel.com
Visit my website to check out my blog:
nathanmerkel.com