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  • Episode 11: Creativity for Franchises

    Episode 11: Creativity for Franchises
    2024/11/19
    Why do we see many marketing messages that are generic and don’t make emotional connections? Scott White of BizCom Associates and Dan Wiley of Brand J share ideas on finding the best stories from Franchisees and Franchisors. These stories are the best way to share a brand’s or leader’s passion and change lives! Special Guests: Dan Wiley and Scott White.
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    22 分
  • Episode 10: Media Relations and Storytelling for Franchises

    Episode 10: Media Relations and Storytelling for Franchises
    2024/09/25
    BizCom Associate’s Loren Thum and Sylvia Shtraym discuss Media Pitching for growing a Franchise brand. They’re sharing: • Advice on enhancing brand awareness & credibility, specifically in the franchise space • Best practices for pitching CEOs and brand leaders as well telling stories of local small business owners • Some examples of some recent compelling and fun stories Special Guests: Loren Thum and Sylvia Shtraym.
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    11 分
  • Episode 9: Influencer Marketing for Franchises

    Episode 9: Influencer Marketing for Franchises
    2024/08/01
    BizCom Associates’ Lauren Moore and Emily Seabaugh share strategies and tactics for using Influencer Marketing. We’ll discuss: • How influencers can bring visibility and credibility to a brand • Micro versus Macro Influencers • What’s next in this space – has it peaked or is there more growth coming? Special Guests: Emily Seabaugh and Lauren Moore.
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    15 分
  • Episode 8: Crisis Communications for Franchises

    Episode 8: Crisis Communications for Franchises
    2024/07/11
    Monica Feid and August Johnson of BizCom share stories and their expertise on Crisis Communications with host Jack Monson. We’ll explore: Why is a franchise brand’s crisis potentially more explosive than other brands’? How does a communications team jump into action when news is about to break? What should all brands have in place to plan for a potential crisis? And why “no comment” is a poor response in any situation! Special Guests: August Johnson and Monica Feid.
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    21 分
  • Episode 7: Thought Leadership for Franchising

    Episode 7: Thought Leadership for Franchising
    2024/05/02
    Joining the podcast today from the BizCom X Brand J team: Monica Feid, Lauren Moore, and Andrea de Leon with host Jack Monson. They’re sharing best practices and tips from their work with the most prominent franchise executives in Thought Leadership and Personal Branding. What are the types of thought leadership content that are most compelling? Where are the best places and channels to share and engage? And … why do today’s leaders need some extra expert help in crafting their messages and implementing a communications campaign? Special Guests: Lauren Moore and Monica Feid.
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    23 分
  • Episode 6: Websites for Fran Dev

    Episode 6: Websites for Fran Dev
    2024/04/08
    Today: Fran Dev Website Tips and Best Practices with Jason Weaver, Angela Moore, Sophia Giordano-Scott, Andrea de Leon! Our team of Franchise Freaks from Brand J have an authentic conversation about what’s working – and what’s not – in creating an informative yet friendly & engaging Fran Dev website. We’re review functional items like forms, CTAs, FDDs, and more. And … do we really like territory maps anymore? Plus: How often should the storytelling content like videos and articles be refreshed? How often should the website be completely redone? How has ADA compliance affected fran dev websites recently? Special Guests: Angela Moore, Jason Weaver, and Sophia Giordano-Scott.
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    31 分
  • Episode 5: Paid Lead Generation for Fran Dev

    Episode 5: Paid Lead Generation for Fran Dev
    2024/02/29
    Brand J Lead Generation experts Alex Gilleland, Alyssa Alvarez, and Jason Weaver answer a series questions about Social Media advertising for Franchise Development including: • Is Facebook advertising dead? How is it working for franchise development leads? • What types and formats are working best to get engagement? And what’s different with Meta this year from last year? • How can franchisors approach the special category issues on Meta? How can they mix specific targeting with AI’s copy-driven targeting? • And, are franchise brands gravitating more to LinkedIn for fran dev? Special Guests: Alex Gilleland, Alyssa Alvarez, and Jason Weaver.
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    21 分
  • Episode 4: Video Storytelling for Fran Dev

    Episode 4: Video Storytelling for Fran Dev
    2024/02/22
    Dan Wiley, Director of Video at Brand J is today's featured Franchise Freak! Dan is the most highly sought-after filmmaker in the franchise space and has produced hundreds of brands' franchise development films and videos. Today he's discussing the most popular types of videos for franchise development such as The Brand Story and Day in the Life Videos. Dan also shares his MUST HAVE signature shots that will improve your brand’s videos. Special Guest: Dan Wiley.
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    18 分