In this lively and wide-ranging episode of The Spotlight, host Allison S. Weiss chats with her good friend and powerhouse marketer, Mo Regalado. Mo is the founder of MoVo Media Marketing, a Spokane Valley-based agency specializing in social media strategy for commercial and residential real estate professionals. As a StoryBrand Certified Guide, Mo brings clarity, creativity, and humor to the process of helping clients show up authentically online.

Mo shares how a (self-described) disastrous interview with industry legend Beth Azor unexpectedly launched her into the commercial real estate world. From there, she built a business that centers client voice, neurodivergent strengths, and marketing with heart.

Together, Mo and Allison dive into the realities of entrepreneurship, the power of showing up as yourself on social, and how Mo’s “super ADHD” helps her tune into clients’ voices better than any algorithm could.

Whether you're building a brand, navigating male-dominated spaces, or trying to figure out what makes your voice stand out—this one’s for you.

From Bombed Interview to Breakthrough

• How a failed meeting with Beth Azor turned into a pivotal opportunity.

Building a Business from Scratch

• Mo shares lessons from launching Movo Media Marketing—mindset shifts, financial truths, and what she wishes she’d known earlier.

Authenticity Over Algorithms

• Why your real voice matters more than the latest trends—and how Mo uses mimicry and empathy to help clients sound like themselves.

Women Owning the Room

• Breaking through cultural conditioning, taking credit, and celebrating your own wins.The Messy Middle of Marketing Trends Mo’s take on AI, content originality, and giving proper credit in a copy-paste culture

Neurodivergence as Superpower

• How embracing her ADHD has helped Mo work smarter, not harder—and how it fuels creative strategy

“I can almost hear the way my clients speak in my head, and that’s how I create content that sounds exactly like them.”

“Social media isn’t your marketing plan—it’s a piece of it. You need a whole strategy.”

“If you’re not ready, I’m going to tell you you’re not ready—and give you a plan to get there.”

• 00:00 — Welcome & Intro
• 04:18 — Collaborating After a Failed Local Hire
• 08:52 — ADHD, Neurodiversity & Work
• 10:52 — The Dangers of Misused Pop Culture
• 14:25 — Client Budgets & Income Strategy
• 16:31 — Entrepreneurship: The Reality Check
• 19:12 — Unlearning Self-Diminishment
• 23:12 — Challenging Cultural Conditioning
• 28:38 — Authenticity > Professionalism
• 29:25 — What Connection Really Sounds Like
• 34:35 — Building a Social Strategy That Sticks
• 38:20 — AI in Marketing: The Good & The Caution
• 40:29 — Prompt Engineering Tips
• 44:23 — Giving Credit, Staying Original
• 46:54 — HypeFury, Repeated Tweets & Copycats
• 52:31 — Mo’s Take: Authenticity as Empowerment
• 53:41 — Closing Invitation: Join Women Speak CRE

Social Media Details

LinkedIn/Instagram/YouTube: @WomenSpeakCRE

Website: https://www.womenspeakcre.com/

Host | Allison S. Weiss

LinkedIn: https://www.linkedin.com/in/allisonsweiss/

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